Richard Turley gives Air’s identity space to breathe through simplicity and parody
Its Nice That
JULY 15, 2025
Sometimes the really intelligent design choices happen right in front of you whilst you’re too busy looking for the ulterior motive. And it’s the delicacy of this rebrand that invites a tongue-in-cheek humour about it, just like Kind Bar’s viral logo reveal (which ended up looking magnificently similar to the last logo).
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