Remove mascot-branding
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Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand

Creative Boom

How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. Enter Wild Thingz (previously Just Wholefoods), the latest star of How&How's branding efforts. This was a full brand build – from concept to launch and beyond.

Brand 463
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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

And they turned to local creative website agency People People to define and create a memorable brand and visual identity. In researching for the project, the team did a deep dive into the archives of retro athletic club branding, from tennis to golf to polo, and found it a treasure trove of inspiration. It's pickleball, after all."

Brand 448
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Are brand mascots still relevant in 2024?

Creative Bloq

4 reasons why mascots are still alive and kicking, and 2 drawbacks to using a mascot in your brand.

Branding 312
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50 Powerful Logo Ideas for Startups

Graphic Design Junction

Creating a logo for a startup is more than just designing a visual mark—it’s about crafting a symbol that reflects the brand’s identity, values, and vision. For startups, a powerful logo is crucial because it establishes the brand’s first impression and helps distinguish it in a crowded market.

Templates 242
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Without Studio redesigns Sodexo's billion-dollar US dining offer with One&All, a celebration of collegiate diversity

Creative Boom

Independent London agency Without has unveiled a major branding project for Sodexo's US college dining offer, now called One&All, championing diversity through flexible design and a collegiate spirit. How do you create a brand that appeals to everyone without becoming generic? The mascots do heavy lifting," says Philip.

Branding 195
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Reddit gets a new identity featuring a refined 3D Snoo that celebrates conversation

Creative Boom

Still featuring its "loveable, genderless" mascot, Snoo, it shows how the platform has grown up since 2005. But like many big brands of this nature, it had accumulated way too many branding materials, going off on various confusing and complex tangents, and so needed something more unified, contemporary and intuitive.

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Anak's visual identity for coffee brand Bettr is purposely flawed, and all the better for it

Creative Boom

Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. Now brand practice Anak has unveiled new branding for Bettr. This identity heralds a transformative shift in conscious branding, resulting in a fresh approach to sustainability.

Branding 533