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D&AD Awards 2025: who won what?

Creative Boom

With the judging process changing dramatically this year, which agencies won big in the D&AD Awards 2025? The judges highlighted how the design created a unifying yet distinctive feel that successfully merged heritage elements with modern sporting aesthetics. In 2025, you have to do both.

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The eight things illustration agencies are looking for in 2025

Creative Boom

That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

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The eight things illustration agencies are looking for in 2025

Creative Boom

That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

The rapid evolution of AI is reshaping how we think about design. To gauge the industry's mood, we've spoken to leading creative directors, agency founders, and industry visionaries about the trends they believe will define 2025. That's how Jan Eumann, executive creative director at Wolff Olins , is feeling right now, anyway.

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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. A Meeting of Minds TEMPLO's involvement began with an introduction to GF Smith's brand director, Ben Watkinson, via communications agency Zetteler.

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