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Image licensed via Adobe Stock We speak to the great and the good to get the temperature of the industry as we head into the halfway point of the 2020s. As we approach 2025, the creative industry stands at a fascinating crossroads. The rapid evolution of AI is reshaping how we think about design. Beyond that, new AI platforms like Exactly.ai
One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. Today, that sentiment extends far beyond just facial care. Want examples?
DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.
These predictions will give you a glimpse into the exciting directions graphic design is heading in, providing valuable insight into the trends that are set to lead in the coming year. Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art.
Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Here’s how it works. First, a greyscale image provides flexibility.
It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.
Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. There's nothing quite like the glorious feeling of a fresh tan.
As a direct result of that, they're likely to prioritise experiences and memories over material possessions. For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences.
She's been running her branding studio for eight years. She's brilliant at what she does—creating logos that make startups look like they've been around forever and crafting brand identities that actually mean something. Here's what Sarah is starting to realise: her potential clients aren't Googling "brand designer London" any more.
While the majority of the studio's projects are B2B, the team always likes to shake things up by working with consumer-facing clients. "In Reliability is the foundation of the brand, and Yoderlay wanted to communicate this to both sides of its user base: tradespeople and customers.
Revamping Your Branding Strategy: Strategies for a Successful Rebranding When you think about your brand, what first comes to mind? Sometimes, brands evolve, consumers' needs shift, or market dynamics change. Consumers might have shifted their preferences, or new competitors are making waves and threatening your position.
The New Landscape: Creative Cloud Pro and Adobe Firefly Integration Adobe’s strategic direction has become crystal clear. The central paradox of a design career is the immense amount of non-creative work required to produce creative outcomes. This is the friction that slows down projects and dulls inspiration.
7 Effective Steps to Develop a Strong Brand Identity Identity building is a journey I've mastered through years of experience at Inkbot Design, and I'm here to guide you through it. Creating a distinctive brand identity isn't just important—it's imperative for survival. It's your brand's complete visual and emotional DNA.
The 426 Graphic Shapes, Letters, and Numbers Kit by Vanzyst stands out as a meticulously crafted toolkit, merging contemporary design elements with versatile graphic assets. This review explores the depth of this unique toolkit, examining its usability, style, and potential applications for designers across various creative fields.
Instead, Ferreira uses the word "purposeful", as she sees it as more direct and less like someone trying to show off. Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. Oh, the buzzwords we still use but chuckle at.
Run by 허민재 Huh Minjae, the studio has a large footprint in Korean branding, while maintaining a small studio culture. Run by 허민재 Huh Minjae, the studio has a large footprint in Korean branding, while maintaining a small studio culture. Words James Chae — Date 8 July 2025 Tags The View From.
When done well, these posts encourage deeper engagement, spark curiosity, and strengthen your brand’s voice. Pinterest Idea Pins are also quite popular as they offer an easy way to consume long-form content. Pinterest Idea Pins: Designed for multi-frame storytelling, Idea Pins can showcase recipes, tutorials, or brand stories.
The Casc Tonics branding project, masterfully executed by Parcour Studio , is a perfect example of this evolution. This project is more than just a case study in visual identity; it’s a roadmap for how to brand a wellness product in a way that feels personal, elegant, and completely essential. Casc Tonics wants to change that.
Whether you’re designing for clients, content, or your own brand, having a go-to set of assets gives you more freedom to focus on creativity instead of logistics. Most designers already use stock graphics from time to time, but downloading assets on the fly can be time-consuming and disorganized. Why Build Your Own Stock Library?
Enter the Brand Impact Awards 2025 – but hurry! Design Graphic Design Branding What is brand strategy and why is it so vital? Advice By Rosie Hilder published 16 July 2025 Taxi Studios Jamie Watson explains this often overlooked area of branding. Here’s how it works.
It bridges the gap between static, predictable posts and complex, time-consuming video production. This means you can confidently use these templates for your business, brand, or client projects without worrying about licensing issues. This is where the Zelma animated social media templates by William Hansen enter the picture.
Creating a brand identity is a monumental task. The final, most critical step is often the most demanding: compiling everything into a clear, comprehensive, and usable brand book. Clients need a detailed manual that ensures their brand looks, feels, and sounds the same everywhere. What if there was a better way?
Background: The purpose of the Bebemos Tequila project was to create a brand that captured the soulful, sun-drenched energy of 1970s beach culture—something that, despite its visual richness and emotional appeal, hadn’t yet been tapped within the tequila category. Responses by Chad Makerson Michael, designer, Chad Michael Studio.
Improved Brand Recall: A study showed that people retain 95% of a message when watching a video compared to just 10% when reading it in text. People love sharing videos that resonate with them, spreading your brand and message like wildfire. Improved Brand Recall Increases the likelihood of viewers remembering your message.
While their competitors were slapping family crests on bottles and calling it “branding,” Johnnie Walker was methodically engineering visual psychology to penetrate markets across 180+ countries without saying a single word. This wasn't about “branding” but authenticity and accountability. They buy identities.
Generate multiple concept directions quickly, allowing you to present clients with more options without burning through your project budget. Well, they’re here alright, but instead of conquering cities, they’re sitting quietly in our design software, helping us create things we never imagined possible. Done in minutes.
It’s a faster way to lay out text, especially for longer phrases or sentences where manual placement would be too time-consuming. Your Guide to Creating Stunning, Playful Designs with the Pink Sugar Letters and SVG Font. Some digital assets just have that special something. At its heart, this collection from Nicky Laatz is pure digital candy.
Image credit: Linq) Branding an app is tricky to get right, but UX is just as important as branding and when it works, it works. Image credit: Linq) Branding an app is tricky to get right, but UX is just as important as branding and when it works, it works. Here’s how it works.
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By using a pre-built template, you bypass these time-consuming initial steps. The design of a magazine is the first handshake with the reader, setting the tone for the entire experience. This is where the work of graphic designer Tom Sarraipo comes into focus, offering a masterfully crafted template that embodies modern minimalism.
It helps explain why some brands feel trustworthy, others exciting, and some innovative. Mastering this language means communicating more effectively, building stronger brand identities, and even guiding user behavior. Ever stopped to think about why certain logos just feel right? It goes beyond just pretty pictures. Neglecting it?
Today, we’re looking at the QuiteLike branding , a masterful refresh by the wizards at Universal Favourite. So, how do you translate such a vibrant mission into a brand that truly sings? We’re talking brand strategy, tone of voice, visual identity, packaging the whole menu! QuiteLike is on a mission, you see.
The truth is most brands and users merely focus on creativity and the content aspects of a social media strategy. The mere exposure effect demonstrates how people develop preferences toward things they frequently encounter, explaining why consistent branding creates strong audience connections. Third, design and visuals.
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For each strategy, we provide real-life examples from well-known brands to help inspire your website transformation. 7 Ways to Transform Your Site for a Holiday Shopping Experience The lead-up to Christmas is retailers' busiest the year, catering to the rush of shoppers searching to buy the perfect gift.
It grabs attention, builds trust, and sets the tone for how your brand is perceived. From Boring to Branded: The Rise of Visual Storytelling in B2B Lets be honest most B2B content used to be boring. Modern B2B companies are turning their content into branded experiences. Buyers today skim, scroll, and evaluate in seconds.
Italian fashion house Missoni and premium gin brand Malfy have unveiled the second season of their creative partnership – a vibrant collaboration that merges fashion, flavour, and storytelling into one collectable experience. These hues echo Malfy's brand world, making the collaboration feel more like a natural fusion than a forced pairing.
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