BrandOpus refreshes McCain's packaging portfolio
Creative Boom
DECEMBER 3, 2024
A bespoke font and hand-printed illustrations created using real potatoes take centre stage in the new designs. BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets. The studio also led the redesign that was carried out back in 2013.
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