Creative Boom

JUNE 1, 2025

Senior designer Rose O'Mahony, who's been at Springetts Brand Design for 11 years, exemplifies this shift. "I Marketing and design consultant Nicholas Robb has perhaps the most enviable definition: "Having three hours during the day to take care of my kid and getting to work in my underpants if I choose to." That is success to me."

Agency 394

Agency Brand Branding Consulting 394

Creative Boom

NOVEMBER 11, 2024

From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good.

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Client Agency Branding Brand 476

Creative Boom

APRIL 16, 2024

The high-protein, gluten-free UK sausages get a brand overhaul courtesy of the global consultancy. They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. Brand concept Elmwood aimed to bring HECK! The brand overhaul also dials up HECK!'s Meanwhile, the HECK!

Branding 463

Branding Brand Consulting Production 463

Creative Boom

AUGUST 28, 2023

The Bristol design consultancy helps to reposition Freja Natural Norwegian Bone Broth as a natural, healthy and fulfilling choice. The UK's best-selling bone broth, previously known as Take Stock, has now been rebranded by Bristol-based brand design consultancy The Collaborators , with the new name of Freja Natural Norwegian Bone Broth.

Branding 448

Branding Brand Consulting Animation 448

Creative Boom

MARCH 3, 2025

After co-founding design consultancy Atlas and a stint as a Pentagram partner, during which she created identities for clients including Vitra, Tate and Phaidon, Stavro now runs her own practice with a focus on "designing a better world." You can read more in our articles on his Refugee Week installation and Green Man festival branding.)

Arts and Crafts 393

Arts and Crafts Self-employed Gallery Exhibition 393

Creative Boom

FEBRUARY 11, 2024

The fresh brand identity reflects the power of a new global unified creative and delivery platform to entertainment industry brands. Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach. More than half a billion creative brand assets are managed in XR's enterprise platform.

Production 467

Production Entertainment Advertising Advertising 467

Creative Boom

NOVEMBER 4, 2024

Brand and design consultancy BAGGI is behind the design of the campaign, and their core aim is to showcase why the UK's food and drink industry is such a vibrant place to work. Baxter says: "Adding the tastiness and appeal of consumer food and drink brands inspired us to give a more delicious feel 'Mmmake your Mark'."

Animation 273

Animation Fonts Consulting Brand 273

Creative Boom

JULY 13, 2022

The world's largest design consultancy has collaborated with yoga studio Love Supreme Projects to create an identity that finds a new spin on the familiar practice. Made up of bold colours and inky splotches, the brand turns the concepts of yoga into a visual language in a way that contrasts stereotypical aesthetics. © Pentagram.

Brand 513

Brand Branding Consulting Typography 513

Creative Boom

JUNE 15, 2025

Solo entrepreneurs and one-person consultancies find it provides the daily human connection that's often missing from isolated work environments. His exploration of how design can recalibrate our sense of normal wasn't theoretical—it was practical wisdom from someone who's shaped brands, including Pinterest and Tinder.

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Networking Freelance Freelance Self-employed 195

Creative Boom

DECEMBER 5, 2023

This new identity for the Norfolk coast by Lantern is a masterclass in place branding. Most of the work in branding is about either creating entirely new brands or refreshing existing ones. One of the most intriguing challenges in branding is bringing together several discrete entities and making them sing as one.

Branding 487

Branding Brand Consulting Advertising 487

Creative Boom

NOVEMBER 10, 2024

Founded in 2017, Outline has quietly become one of the most intriguing brand studios in the American South, crafting identities that feel both timeless and distinctly contemporary. Your visual brand world with a conceptual mark or custom wordmark. Photos by Ben Jack She adds that the same goes for brand strategy.

Brand 243

Brand Branding Arts and Crafts Client 243

Creative Boom

JUNE 25, 2024

Working in collaboration with Stuart Gough, Pentagram, JKR, and Impero, the charity launches its refreshed brand and positioning today. Global branding agency Jones Knowles Ritchie (JKR) brought the brand to life through motion. The project began through extensive consultation and collaboration.

Branding 467

Branding Brand Agency Animation 467

Creative Boom

JANUARY 31, 2024

The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. Creating a new tone of voice for the brand focused on the tonality and attitude of New York and the Bronx.

Branding 531

Branding Brand Education Consulting 531

Creative Boom

OCTOBER 6, 2024

It's also been a brilliant promotional tool for Creative Boom, bringing in new audiences and engaging with our existing followers in brand new ways. Becoming a consultant Another way to differentiate yourself in today's market is to step out of a purely creative role and take on a more strategic, consultative approach.

Marketing 458

Marketing Marketing Consulting Client 458

Creative Boom

OCTOBER 17, 2023

For help, they approached Without Studio , a London agency created to bridge the gap between graphic design and strategic consultancy, whose clients include Wahaca, Sushi Daily, Wedgwood, Third Space and Caravan Coffee. This inevitably impacts academic performance, physical development and mental health, not to mention increasing food waste.

Branding 531

Branding Consulting Brand Agency 531

Creative Boom

OCTOBER 6, 2023

Designed in collaboration with North , the fresh brand is inspired by a murmuration of birds or a shoal of fish with letterforms of the Howden name brought together to reflect this unified sentiment. In the UK, Howden is introducing its brand to a consumer retail audience, with insurance brokers offering consultancy on the high street.

Branding 448

Branding Brand Networking Consulting 448

Creative Boom

JANUARY 28, 2025

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.

Education 243

Education Branding Brand Digital 243

Creative Boom

JUNE 6, 2022

The Indigo Design Awards celebrate "trail-blazers, risk-takers and all those on the cutting edge of the visual design world" across the fields of graphic, digital, mobile design, design for social change, branding and freelance. Design for Social Change of the Year 2022: Murals for Diversity by Boston Consulting Group.

Freelance 482

Freelance Freelance Consulting Graphic Design 482

Creative Boom

MARCH 24, 2025

With the platform's built-in trust factor, it's a key space for brands seeking creative partners." But if you already have a bit of a personal brand, it can be a good space to find leads and opportunities." Consultant Iain Worgan takes a similar line. "If LinkedIn is 100% an engagement trap," he argues.

Networking 243

Networking Consulting Digital Client 243

Creative Boom

NOVEMBER 21, 2023

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Our new brand charts an ambitious course for our future," says Teemu Suviala, global chief creative officer. "We

Agency 461

Agency Consulting Inspiration Theme 461

Creative Boom

APRIL 3, 2023

The success of Goldmine Gummies, a new brand crafted with the help of Robot Food, points the way. And that provides new and exciting opportunities for agencies to help producers to get ahead of the competition with cut-through branding. It strongly taps into nostalgia to enhance the brand's appeal.

Brand 541

Brand Branding Production Marketing 541

Creative Boom

NOVEMBER 26, 2023

And this new brand invites all people to find their own connection with these special landscapes and help unlock their full potential. An internal steering group, made up of people working in different areas and roles across the UK, helped provide key insights to develop the direction of the new brand.

Networking 513

Networking Branding Brand Consulting 513

Creative Boom

MARCH 12, 2024

Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' I mean, would you have guessed it was the world's third biggest sports company? Us neither.

Sports 541

Sports Branding Brand Portfolio 541

Creative Boom

SEPTEMBER 4, 2023

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'. Everyone's down in the dumps right now.

Branding 482

Branding Brand Digital Advertising 482

Creative Boom

JANUARY 31, 2024

Built around the idea of creating 'space for every conversation', the new brand positions Switchboard as a welcoming space for anyone in the extended LGBTQIA+ community to talk about whatever is on their mind. Together, they helped influence our approach and were consulted throughout the project to strengthen our work."

Branding 475

Branding Consulting Brand Inspiration 475

Creative Boom

NOVEMBER 26, 2023

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. It's got to come through in how people feel the brand for it to be effective in most cases.

Branding 476

Branding Brand Client Agency 476

Creative Boom

MARCH 14, 2023

Founded in 2004, Ell Circo D'ell Fuego had become a successful circus school, but its branding looked a little dated. After 18 years in existence, they decided they needed a rebrand, and so approached We Make , a local design agency with 11 years in the game and a focus on branding and website projects.

Consulting 476

Consulting Photography Agency Layout 476

Creative Boom

MARCH 18, 2025

Korean Air has unveiled a refined new brand identity, marking the first major refresh in four decades. Designed by global brand consultancy Lippincott, the rebrand is a pivotal step in the airlines transformation from a national carrier to a premium global airline. In one word: confidence, says Vasconcelos.

Brand 248

Brand Branding Travel Consulting 248

Creative Boom

MAY 7, 2024

Consequently, they've attracted a growing network of 200+ like-minded creative professionals who go to work every day and sit, write, design, consult and hang out next to each other. It was this distinguishing characteristic they were keen to highlight in a new brand identity led by Bristol-based design agency Fiasco.

Networking 537

Networking Branding Brand Agency 537

Creative Boom

MARCH 15, 2022

Haemorrhoid treatment brand Preparation H has already claimed its territory, with the company name being synonymous for addressing issues in. Created by global design consultancy Elmwood, this new visual brand expression for Preparation H is geared towards challenging taboos associated with butt health. Easy, with humour.

Consulting 370

Consulting Branding Brand Agency 370

Creative Boom

MAY 26, 2024

Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. Developed by Elmwood, the new identity elevates the brand while retaining everything that has made it recognisable. E45 will roll it out across multiple brand touchpoints.

Inspiration 447

Inspiration Branding Brand Consulting 447

Design Milk

JULY 5, 2024

Known for her brilliance in branding, the designer has spent over 25 years growing and expanding companies, both established and new, through impactful strategies. Working with Elmo and Big Bird, Fitzgerald refreshed the visual approach for the iconic Sesame Street brand for new generations of preschoolers and more.

Education 325

Education Consulting Entertainment Branding 325

Creative Boom

OCTOBER 10, 2023

Put simply, they're pretty much the OGs of modern branding design. They went on to help develop some of the world's most iconic brands, including The Beatles' Apple Records, Unilever, Johnson & Johnson, Google, Airbnb, the NHS and the London 2012 Olympic Games. That's not to knock tech branding per se, of course.

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Agency Branding Brand Client 501

Creative Boom

DECEMBER 16, 2023

To help reframe its narrative, Stereolabs turned to global design consultancy Pentagram to craft a new brand identity for them. Graphic elements To support the brand story, Pentagram created a visual identity that adapts to real and virtual environments. This changes the view of Stereolabs from 'How good is your camera?'

Brand 510

Brand Branding Production Digital 510

Creative Boom

OCTOBER 11, 2023

Photography by Christine Donnier-Valentin The design and branding icon chats to Creative Boom about an extraordinary life and career that have helped define the creative profession and industry we know today. Music, record covers, fashion, interiors, architecture, food, brand, and advertising were all cross-referencing each other.

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Brand Branding Client Exhibition 493

Creative Boom

JUNE 16, 2022

There's also an exciting programme of talks and workshops under the banner ND Educates, allowing new graduates to participate in live, in-person chats with leading brands and designers. Participants have been selected by a jury of industry experts and professionals, including leading trend consultant and design writer Sally Angharad.

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Arts and Crafts Sculpture Education Fashion 498

Creative Boom

JUNE 17, 2025

To compile this list, we consulted our community. Lauren Hom Lauren Hom is a designer and lettering artist with a knack for marketing who loves helping creatives and brands get more eyes on their work. She has become a sought-after creative partner for brands including Nike, Cadbury, Tate, Primark, and Penguin Random House.

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Illustration Illustrator Inspiration Arts and Crafts 300