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Rocket launches new brand by Otherway

Creative Boom

Detroit-based fintech platform Rocket recently revealed a new identity designed by Otherway. It was launched as part of the first phase of the company's brand re-stage, which is set to be fully revealed during its return to the Super Bowl.

Branding 221
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Kuudes reindesigns premium meal providers for a post-pandemic era

Creative Boom

When Finnish food company Anton&Anton decided to close its boutique stores and focus on convenience foods, creative agency Kuudes helped it rebrand accordingly. Anton&Anton is a Finnish food company that has gained significant recognition for its ready-made meals.

Branding 468
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Fellow's new identity for coffee company embodies the vibrant spirit of Colombia

Creative Boom

To help sell that vision, Hermanos Colombian Coffee Roasters have been partnering with specialist branding agency Fellow since making their debut at London's Victoria Station. Research and revelations Fellow's journey began by peering into the competitive landscape and dissecting the existing brand.

Branding 488
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Parker crafts modern new identity for historic mattress brand Ostermoor

Creative Boom

Consumers like the idea of established brands, but "old" and "mattress" aren't words that go together well. In general, we like companies with decades of experience and expertise. However, when we think about mattresses, we tend to gravitate to new, flashy brands with access to the latest supportive technologies.

Branding 329
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E45's inclusive new identity is inspired by the flexibility of skin cells

Creative Boom

Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. Developed by Elmwood, the new identity elevates the brand while retaining everything that has made it recognisable. E45 will roll it out across multiple brand touchpoints. The resulting system has a soft, elastic quality.

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Why clients often undervalue graphic design (and how to persuade them otherwise)

Creative Boom

This is exacerbated by clickbait media reports expressing faux shock at how a company or public body spends millions on a logo. There's more to a brand's identity than a logo. Colours, type, motion, shapes, and so on are huge visual identifiers! factor into brand personality.

Client 521
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How&How elevates Sauce Labs with an elegant, code-inspired brand identity

Creative Boom

Credit: How&How / Sauce Labs Sauce Labs , a leading software testing platform, has launched a colourful new brand by How&How. From dinner delivery to banking, maps to movies, we constantly rely on working code. Not only does this create brand distinction, but it speaks to Sauce Labs' direct customer benefit," adds How.

Coding 355