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A typeface has been designed for the Welsh language

Design Week

It is part of a wider ambition for the Welsh Government’s plans to have 1m Welsh speakers by 2050. The typeface is part of the Wales Nation brand, and has been commissioned by the Welsh government. That place branding showcased a “painterly” red dragon. Design inspiration.

Fonts 97
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A Bond-inspired identity for the world’s first AI-powered insect mini-farm

Design Week

Ascend Studio has created the branding for Better Origin, the world’s first AI-powered insect mini-farm, which hopes to revolutionise the food industry. The work includes a logo and wordmark, as well as a new name which seeks to establish the company more closely to a lifestyle brand, instead of resorting to environmental clichés.

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A Rome Department Store Proves the Typology’s Continued Relevance

Azure Magazine

Brands that effectively harness their historic identity are able to provide a shopping experience defined as much by spectacle as it is by product selection. One shining example is La Rinascente in Rome, which recently underwent a renovation by local firm 2050+.

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Noted: New Logo and Identity for Breast Cancer Now by Wolff Olins

Under Consideration / Brand

Steered by research and powered by care, Breast Cancer Now's ambition is that, by 2050, everyone who develops breast cancer will live and be supported to live well. The colour palette – which again draws on the legacy brands – and tone of voice is designed to have stretch to be both bold and reassuring.

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Sustainable Marketing: Build a Brand and Save the Planet

Inkbot Design

The Power of Sustainable Marketing: How to Build a Brand and Save the Planet As consumers become more environmentally conscious, it is becoming increasingly crucial for businesses to adopt sustainable practices to meet the growing demand for environmentally friendly products and services and positively impact the planet.

Marketing 107
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The Future is Green: Embracing Sustainable Packaging

Inkbot Design

This figure is expected to rise, with plastics production projected to account for 20% of global oil consumption by 2050. Adopting sustainable packaging caters to this demand, attracting environmentally conscious customers and fostering brand loyalty.

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Sennep develops app to understand how cities affect mental wellbeing

Design Week

London-based digital product design studio Sennep has developed and branded a survey app called Urban Mind, which will examine how living in cities affects our mental state.