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Cannes Lions 2021 Grand Prix winners in full

Creative Review

If you follow any marketers or advertising folk on LinkedIn, it cannot have escaped your attention that this week has seen the announcement of the Cannes Lions winners. Warner Music Group teamed up with Apple Music to create a playlist of songs that feature patterns that can be beneficial for speech therapy. CREATIVE DATA LIONS.

Agency 145
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Evolution of the BP Logo: A Century of Design & Branding

Inkbot Design

The bold letterforms ensured legibility, even from a distance, making it ideal for use on motor spirit cans and early advertising materials. The most telling statistic is that 2001 BP spent more on advertising its renewable investments than its actual investments. Design critics praised its sophistication. Surprisingly, no.

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Is a Graphic Design Degree Worth it?

Inkbot Design

Marketing and advertising. Many people associate graphic design skills with creating marketing and advertising content. Marketing and advertising are no longer limited to traditional print media. Their focus is broad and cuts across various marketing and advertising content.

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How AI Transformed the Content Creation Industry

Inkbot Design

dollars, but it will increase by approximately forty times until 2030 – up to almost two trillion U.S. These activities include interpreting natural language, thinking, problem-solving, learning, and pattern recognition. Large datasets are processed by AI algorithms, which then use the data to infer patterns and believe outcomes.

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What Makes Luxury Brand Identity So Desirable?

Inkbot Design

Think of the interlocking Cs on Chanel bags or the Burberry check pattern on umbrellas and scarves. For example, Burberry recently implemented an aggressive strategy to become carbon-neutral and circular by 2030. Bottega Veneta takes it further by not publicly advertising. These icons visually telegraph the brand's identity.

Brand 97
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18 Affiliate Marketing Tips to Boost Your Earnings

Inkbot Design

According to recent studies, the global affiliate marketing industry is projected to reach a mind-blowing $40 billion by 2030. It involves three main parties: advertisers, publishers (affiliates), and consumers. They connect advertisers with publishers and provide a platform for tracking and managing affiliate campaigns.

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7 Effective B2B Marketing Strategies to Grow your Business

Inkbot Design

Business to Business (B2B) marketing is companies' advertising and sales approach when selling products to other businesses. B2B Marketing is the science of attracting new customers through business-to-business marketing channels such as websites, social media, email marketing, and advertising. What is B2B Marketing?

Marketing 143