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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. While it might have seemed the easy option would be to manipulate the logo digitally, Ogilvy instead went the analogue route.

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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. Logo and colour palette The new brand is being applied across all physical and digital customer touchpoints.

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Guide to Marketing Jobs: Journey Through the Maze

Inkbot Design

The increasing reliance on digital technologies fuels this growth, the rise of eCommerce, and the growing importance of social media platforms in advertising and branding strategies. between 2020 and 2030. Here are some of the main categories: Traditional Marketing Advertising: Ah, the Mad Men era of marketing!

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7 Effective B2B Marketing Strategies to Grow your Business

Inkbot Design

Business to Business (B2B) marketing is companies' advertising and sales approach when selling products to other businesses. B2B Marketing is the science of attracting new customers through business-to-business marketing channels such as websites, social media, email marketing, and advertising. What is B2B Marketing?

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How AI Transformed the Content Creation Industry

Inkbot Design

dollars, but it will increase by approximately forty times until 2030 – up to almost two trillion U.S. Creating content was time-consuming, and maintaining uniformity was challenging in different media houses. From conventional print media to the enormous internet. What is AI?

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Why SaaS Product Management Is Crucial

Noupe

billion by 2030. This means a compound annual growth rate (CAGR) of 18.82% between 2021 and 2030. The marketing element would also include creating effective communication copy for different media. A report by Allied Market Research estimates that the worldwide SaaS market will expand from its 2020 valuation of $121.33

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Cannes Lions 2021 Grand Prix winners in full

Creative Review

If you follow any marketers or advertising folk on LinkedIn, it cannot have escaped your attention that this week has seen the announcement of the Cannes Lions winners. MOBILE LIONS/MEDIA LIONS. Naming the Invisible by Digital Birth Registration, Telenor Pakistan, Agency: Ogilvy Pakistan. DIGITAL CRAFT LIONS. MEDIA LIONS.

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