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The Future of AI in Digital Marketing: Trends and Predictions

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From customer profiling to targeted communications, AI in digital marketing has the potential to completely transform the advertising sector. Machine learning's ability to sift through mountains of data and draw conclusions about consumer habits makes it a must-have for marketers soon. Personalization.

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Top 6 Digital Marketing Trends for Your Small Business

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Top 6 Digital Marketing Trends for Your Small Business. We are in the second quarter of 2022, where keeping up with dynamic digital marketing trends may seem challenging, but business owners need to do so. Small to mid-sized business owners struggle to adapt to shifting consumer behaviour while digital marketers embrace the chance.

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15 Part-Time Business Ideas Worth Pursuing

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Time will be needed to plan, get funds together, register, and market your new venture. This type of employment is driven by content marketing that increases traffic and conversions in the digital era. Business people hire outside writers to create high-quality website content like blog articles, product descriptions, and eBooks.

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Market Research for Branding: How Insights Help Your Brand Growth

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Market Research for Branding: How Insights Help Your Brand Growth. Market research is critical, whether launching a new product, expanding your services, or staying ahead of your competition. The market is predicted to increase at a compound annual growth rate of 5% from around $75 billion in 2021 to $90.79

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Promotional Products: An Essential Marketing Tool

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Promotional Products: An Essential Marketing Tool Promotional products—sometimes called “swag,” “promos,” or “giveaways”—are branded objects given out by companies to promote their business, products, or services. far lower than most other media types. Useful giveaways foster goodwill.

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Product design’s gender crisis: “If businesses don’t adapt they’ll become obsolete”

Design Week

“I realised at some point nothing was changing in product design,” Kinneir Dufort (KD) CEO Merle Hall recalls. One example Hall mentions is a trigger spray designed for the Chinese market that had to be pulled as the handle was too big. She says that the reactions from clients have been overwhelming.

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Micro-Influencers Making Waves on Instagram

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Micro-Influencers Making Waves on Instagram Influencers have become an integral part of marketing strategies. However, marketers have realised that partnering with everyday social media users can offer unique advantages. Lower investment with high engagement rates leads to a more significant marketing return on investment (ROI).