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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But a safe bet doesn't equal an automatic win, according to Evans.

Brand 410
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Inspiring creative women to follow in 2022

Creative Boom

So in this article, we've gathered together a mix of emerging and established women working in their profession, all doing wonderful things to inspire your own career. She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. Charlotte Adorjan. Olivia Christian.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

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9 Creative Advertising Ideas to Transform Your Campaigns in 2021

Design Wizard

Discover creative advertising ideas to stop your target audience in their tracks and stand out from your competitors. Boost your brand identity with a unique ad campaign and increase sales to grow your business. Browse our ideas and examples of successful ads to find inspiration for brainstorming your next ad campaign. .

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Haruko Hayakawa creates surreal CG artwork packed with humour and subversion

Creative Boom

Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. I was very inspired by Final Fantasy and wanted to learn how to create their beautiful characters and worlds."

Art 438
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Should You Use YouTube Pre-Roll Advertising?

Just Creative

In the evolving world of digital marketing, video advertising is the trend for 2020. I’m hear to tell you whether businesses should shift budgets to YouTube pre-roll advertising. Like many types of advertising, pre-roll ads are interruptive. These are the ads to raise brand awareness and drive website traffic.

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Patrick Nelson's breathtaking collages bring a graphic design sensibility to the world of art

Creative Boom

He explains how he transitioned from graphic designer to full-time artist and what inspires his work today. In 2020 he was featured in the De Young Open in San Francisco, a juried community art exhibition. After getting my BFA from Cal Poly, I spent ten years in the graphic design and advertising industry," he recalls. "I