Oxford Circus’s tube signs are now PlayStation-themed
Creative Review
NOVEMBER 18, 2020
It follows on nicely from the brand’s 2013 stunt, when it lit up London’s Oxo Tower in the symbols to mark the launch of the PS4. It also sees a return of the kind of playfulness that gamers love from the brand, which, as discussed in this recent feature on gaming advertising in CR, has been sorely missing of late.
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