Cannes Lions 2025: Why it's no longer just for big creative agencies
Creative Boom
JUNE 23, 2025
Some estimate over 100,000 people now show up outside of the official programming and awards tracks. The Changing Demographic I first attended the Cannes Lions in 2011 as a PR account manager, working with global advertising agencies and household brands. This year, I wasn't just running into big agency peers.
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