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Humberto Cruz on defining artistic success and building a personal brand

Creative Boom

Having studied graphic design at college in San Diego in 2007, Humberto told Everpress that graduating into a recession made it difficult to find full-time work as a creative. Regular output, a positive attitude and a constantly evolving style have helped Humberto build his brand and achieve a huge following. It makes me feel happy.".

Artist 434
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Koto's refreshed identity for music platform Deezer is built on a beating heart

Creative Boom

Established in 2007, Dezeer is an international music streaming service with access to a full-range music library. Beyond this, Koto has built a new design system around the versatile 'beats' inspired by the brand's logo. We find out more. Now, what about colour?

Brand 368
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Why You Need a Brand Innovation Strategy

Inkbot Design

Why You Need a Brand Innovation Strategy Brand innovation is critical for companies looking to stay relevant, profitable, and poised for growth in an ever-changing market landscape. But what exactly does an impactful brand innovation strategy entail? But what exactly does an impactful brand innovation strategy entail?

Brand 80
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Koto's refreshed identity for music platform Deezer is built on a beating heart

Creative Boom

Established in 2007, Dezeer is an international music streaming service with access to a full-range music library. Beyond this, Koto has built a new design system around the versatile 'beats' inspired by the brand's logo. We find out more. Now, what about colour?

Brand 308
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Deezer's Branding and Visual Identity Transformation

Abduzeedo

Deezer's Branding and Visual Identity Transformation abduzeedo 0305—24 Explore how Deezer's branding and visual identity, crafted by Koto Studio, redefines music streaming with its heart-inspired logo and dynamic design system. Branding and visual identity artifacts For more information make sure to check out Koto Studio website.

Brand 53
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The Aston Martin Logo Design and Brand History

Inkbot Design

The Aston Martin Logo Design and Brand History Few automotive brands evoke luxury and prestige, quite like Aston Martin. But what's behind the Aston Martin logo design , and how did this brand become so iconic? But what's behind the Aston Martin logo design , and how did this brand become so iconic?

Brand 79
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Brand Refresh or Rebrand: Evaluating When It’s Time

Inkbot Design

Brand Refresh or Rebrand: Evaluating When It's Time As a business owner, you've likely put your blood, sweat, and tears into building your brand. But over time, your brand can start to feel stale. New competitors enter your space with fresher brands. New competitors enter your space with fresher brands.

Brand 93