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Yoko Ono interrupts the world's biggest screens to share a message of peace

Creative Boom

As part of an art installation presented by CIRCA in collaboration with Serpentine, the multimedia artist is hosting a global intervention of the world's most prominent digital screens to broadcast her mantra: Imagine Peace. On top of this, Ono conceived the Imagine Peace Tower in 2007.

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Creative Connection: What a drumming gorilla can teach designers

UX Collective

I first discovered the potential of creative connection when working in advertising and seeing the Cadbury Drumming Gorilla ad. It’s something advertisers have been doing for decades, and it showcases principles that designers can leverage to create experiences that resonate with people. One of the best ads ever.

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Becoming type-sensitive with the psychology of fonts

UX Collective

Another caveat to keep in mind is that material presented in more difficult-to-read fonts is enjoyed less. Most companies use Sans-serif typefaces (such as Helvetica, Gill Sans, Futura) on their packaging, advertising, and websites due to their clarity and legibility in both small and large font sizes. M., & Kang, M. Hazlett, R.

Fonts 95
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I ?? NY

Fonts in Use

“I ❤️ NY” presentation board, two-line version, 1976, as archived in the MoMA collection. “I ❤️ NY” presentation board, one-line version, 1976, as archived in the MoMA collection. “I ❤️ NY” booth with balloons in Toronto, Canada, 2007.

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Why Starting Your Own Business Is Difficult For Designers

Graphic Design 24

At the point when I began my advertisement office in 2007, the initial not many years were spent on only one customer: similar tones, similar textual styles, a similar delineation style, throughout each and every day. Presently when you say 'shark', do you have a particular variety as the main priority?

Fashion 53
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Reasons for Rebranding: Unlocking the Power of Change

Inkbot Design

A business which finds itself in this situation might want to update everything from its colour palette (to make sure ads targeting older audiences reflect their values) through to advertising creative (for instance, featuring “mid-lifers” prominently). Common Reasons for Rebranding Rebranding happens for lots of common reasons.

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23 of the Best Business Movies for Entrepreneurs

Canny

They teamed up with the advertising agency Sandwich Video to create three video adverts to promote the launch of their Chrome extension video creation project Soapbox at three different price points. It shows how marketing and advertising had to adapt to get their brand names and products in front of consumers in a less obtrusive way.

Marketing 147