The Fanta Logo History: What Every Rebrand Got Right & Wrong
Inkbot Design
JULY 1, 2025
Just the word “Fanta” in a dark, angular, sans-serif font. The Hidden Genius: The Orange, the Leaf, the Brand It wasn't just the font. But it ended up looking like a stock graphic from a 2005 PowerPoint presentation. It was an all-caps, sans-serif font that looked like it was cut from paper with a craft knife.
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