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Guerrilla Marketing Tactics: Unleashing Creativity and Innovation

Inkbot Design

Guerrilla Marketing Tactics: Unleashing Creativity and Innovation Regarding marketing, standing out from the competition and capturing consumers' attention requires innovation and creativity. That’s where guerrilla marketing comes in. They also encourage word-of-mouth marketing.

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The 15+ Best Marketing Books to Read

Inkbot Design

The 15+ Best Marketing Books to Read Are you tired of searching endless blogs and websites for outdated and irrelevant marketing advice? We've compiled a list of the 15+ best marketing books to revitalise your marketing strategy and set you apart from the competition. The Best Marketing Books to Read 1.

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Pantone Matching System: A Guide for Designers

Inkbot Design

If you’re running a digital marketing agency, you’ll know the importance of matching colours and fonts across multiple platforms. If you can’t get your clients to transition seamlessly between their branding and your digital marketing, you’ll struggle to generate conversions. Why does Pantone Matter?

Print 92
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Becoming type-sensitive with the psychology of fonts

UX Collective

Most companies use Sans-serif typefaces (such as Helvetica, Gill Sans, Futura) on their packaging, advertising, and websites due to their clarity and legibility in both small and large font sizes. For example, simple, easy-to-read, and bold fonts are a good match for car advertisements. Journal of marketing, 68(4), 60–72.

Fonts 97
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Catchy Company Slogans: The Art of Marketing

Inkbot Design

Catchy Company Slogans: The Art of Marketing Regarding the biggest brands in the world, Nike, McDonald's, and Coca-Cola undoubtedly top the list. Is it their products, their marketing strategies , or something else entirely? In short, a catchy slogan is vital to any successful marketing campaign.

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Women’s History Month–Worldview Purveyors

Thinking Design

Ray also produced graphic design work, designing 27 covers for Arts & Architecture journal, as well as textile designs, advertising, game boards, etc. In 2003 she transformed the brand by expanding into other markets, introducing shoes, handbags, jewelry, and swimsuits to her collections.

Fashion 52
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Sonic Branding: Creating Memorable Soundscapes

Inkbot Design

The strategic implementation of sound in various settings, such as retail environments or advertising campaigns , can significantly influence consumer behaviour. On the other hand, Jingles are catchy tunes or songs often used in advertising to reinforce brand messages and increase brand recall.

Brand 66