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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. Wouldn't you have to spend money on Facebook and other social media ads?

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. A strong brand defines your company, its products, culture, and values, which affect your customer experience.

Brand 138
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The 37 Best Design Books to Level Up Your Skills

Inkbot Design

Sale Graphic Design Theory: Readings from the Field Armstrong, Helen (Author) English (Publication Language) 151 Pages – 03/11/2009 (Publication Date) – Princeton Architectural Press (Publisher) −$22.95 $2.00 He examines why some products confuse users while others feel intuitively easy to operate.

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Behavioural Design: The Art and Science of Influencing Behaviour

Inkbot Design

Useful ethically in health contexts, questionable in social media feeds. Behavioural design inherits these foundations but expands the scope beyond tech to the ecosystem of environments, communications, products and services influencing people's actions. This helps frame milestones, highlight progress, and boost retention.

Art 81
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How packaging design is helping to shift the narrative around periods

Design Week

Negative associations feed into the design of menstrual products. In line with a wider cultural shift, packaging design is increasingly rebuking the ideas of embarrassment and shame, in favour of products more akin to lifestyle and campaign brands than health care. Moving beyond “quiet” packaging.

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Top 11 Startup Companies That Grew Exponentially

Inkbot Design

2 – TikTok Social media is a big part of our society today. One of the many secrets of the success of this company is that they had their products promoted by the best talent. Lastly, the micro-influencers you target have to be relevant to your brand, products and services you provide. I know what you're thinking.

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The Vibrant World of Japanese Graphic Design

Inkbot Design

Packaging Design Innovation Graphics on product packaging captivate consumers across store shelves. However, local products feature a traditional ukiyo e-e aesthetic. By the late 1700s, publication printing was established. Letterpress connects generations through knowledge transfer workshops while revitalising an old craft.