Creative Boom
AUGUST 16, 2022
After heading creative at her own firm for more than a decade, teaching classes in advertising and art directing at Miami Ad School, working for ad giants like TBWA, and producing award-winning creative for F&B in Sweden, Emma Eriksson is a master of the creative process and has a proven track record of work that commands our attention.
Logo Design Love
APRIL 17, 2023
Each volume was hand-signed and numbered by Hornung, and the American Institute of Graphic Arts named it one of their 50 Books of the Year in 1932. More details on Designers & Books , by Randall Ross of Modernism 101. 53 trademarks were displayed within the homage. Here’s a selection.
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Eye on Design
AUGUST 12, 2021
It proposes that less design effort should go into advertising—1960s consumer society was booming—and more should go into “worthwhile purposes,” such as “signs for streets and buildings, books and periodicals, catalogues, instruction manuals, industrial photography, educational aids, films, television features, science and industrial publications.”
Creative Review
DECEMBER 17, 2020
CR also delved into the creative side of the gaming world, asking how its influence was being felt across the creative industry , what it takes to design a hit mobile game , and questioning whether gaming advertising had gone soft , after disappointing ad campaigns from both Microsoft and Sony. South of the Circle.
Eye on Design
AUGUST 22, 2022
Her mother Harriet Sandhaus worked for a local paper, penning an illustrated column called “Notes of a Shopper by Julie,” and her father Norman Sandhaus was an art director, who produced things like aeronautics company manuals and tourist brochures. When I visited CalArts, I instantly knew this is where I belong,” said Sandhaus.
Inkbot Design
SEPTEMBER 23, 2022
Crafting design elements in such a way that they provoke an appropriate emotional response can create a lasting impression on the consumers you reach. These companies master the art of creating Brand emotions. See how dishwashing soap gets advertised? Also, through their emotional branding, people support their products more.
Inkbot Design
JULY 28, 2023
Major multinational brands like American Apparel, Target, and Jeep adopted Helvetica for logos and advertising, taking advantage of its ability to convey professionalism, reliability and timelessness. Its sleek, geometric letterforms epitomise the aesthetics of the Art Deco and Bauhaus movements.
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