Inkbot Design

SEPTEMBER 2, 2024

Analyse website and social media analytics. Layout: Keep a similar look and feel across your website, social media, and print materials. User experience : Is your website or app a joy to use? The Art of the Brand Refresh Sometimes, innovation means giving your brand a facelift. It's a conversation.

Branding 98

Branding Brand Marketing Marketing 98

Canny

APRIL 4, 2024

Conducting a website workshop is key for any business, as your website is often a customer’s first point of contact with you. It’s important to remember that your website is much more than just its design and layout. Download now However, achieving a seamless and impactful website requires strategic planning.

Presentation 60

Presentation Branding Brand Layout 60

Inkbot Design

JANUARY 10, 2024

Follow digital-first logo guidelines, and your logo will shine across websites, apps, banners, profiles, browsers and other properties. Scrutinise logo effectiveness across contexts—digital vs print, full-colour vs black and white, mockups on stationery vs billboards—seeking areas for optimisation.

Arts and Crafts 98

Arts and Crafts Fonts Brand Branding 98

Inkbot Design

FEBRUARY 16, 2024

The mermaid and warm red/brown vs the bright pink/orange colour scheme are distinctly Starbucks and Dunkin’. Simple hover effects, animated portions on websites/apps, or video logos capture attention in a saturated media environment. Consumer perceptions shifting away from established branding also necessitate logo redesigns.

Brand 98

Brand Branding Animation Marketing 98

Canny

MARCH 24, 2022

You’re taking it back to basics, to reevaluate where you are vs where you want to be. The news came on the back of its new ownership under Verizon (which acquired Yahoo in 2016), and as the company revealed a series of redesigned versions of its offerings, including its mail app.

Brand 148

Brand Branding Advertising Advertising 148

Inkbot Design

MAY 16, 2025

This logo has proven remarkably durable, receiving only minor refinements rather than wholesale redesigns in subsequent years. This digital adaptability extends to creating practical branded elements for apps and websites, an increasingly important consideration for any contemporary visual identity.

Digital 40

Digital Branding Brand Media 40

Inkbot Design

JUNE 26, 2024

The Guardian: A Breath of Fresh Air The Guardian’s logo redesign in 2018 could only be described as a breath of fresh air, or rather more like opening the windows after a long winter – refreshing and bold. Serif vs Sans-Serif Fonts with little feet (serifs) often give an impression of being traditional or authoritative.

Media 52

Media Branding Brand Fonts 52

Inkbot Design

NOVEMBER 13, 2023

Rebranding vs Brand Refresh: Choosing the Right Strategy Every business reaches a point where they need to take a hard look at their brand. You have two options when this happens: a complete rebrand or a brand refresh. You have two options when this happens: a complete rebrand or a brand refresh.

Brand 98

Brand Branding Marketing Marketing 98

Canny

MARCH 30, 2021

Don’t get me wrong, I think Mastercard was well overdue a brand refresh from its previous 1996 design, as even though it was simple, it could have been better – in particular the way the shapes interlock and its type. However a brand refresh is exactly what it should have been! The answer is nothing in our eyes. Estimated Cost.

Brand 180

Brand Branding Agency Marketing 180

Canny

JUNE 10, 2021

A new website build ? 99 times out of 100, you’re right, but conducting a bit of a refresh on what your audience and competitive marketplace looks like is rarely a bad thing anyway! Rebranding is a lot deeper than updating your logo and website and calling it a day. Brand Identity Redesign. A fresh brand identity?

Agency 78

Agency Branding Brand Marketing 78

Canny

JUNE 10, 2021

A new website build ? 99 times out of 100, you’re right, but conducting a bit of a refresh on what your audience and competitive marketplace looks like is rarely a bad thing anyway! Rebranding is a lot deeper than updating your logo and website and calling it a day. Brand Identity Redesign. A fresh brand identity?

Agency 78

Agency Branding Brand Marketing 78

Inkbot Design

OCTOBER 31, 2023

It's on your website, business cards , packaging, and anywhere else you promote your business. However, many brands fail to redesign even after decades. For example, Pinterest and Spotify both refreshed their logos in recent years. But every decade or two, consider refreshing it to keep pace with the times.

Brand 98

Brand Branding Fonts Logo Creation 98

Inkbot Design

JULY 11, 2024

It serves as the face of your company or organisation, which means it’s seen everywhere every day around town, from billboards and business cards to websites and water bottles. Serif vs. Sans-Serif: The Ultimate Showdown Serif fonts have those little feet on letters. The Psychology Behind Effective Logos Now things get interesting.

Brand 98

Brand Branding Typography Logo Creation 98

Inkbot Design

OCTOBER 5, 2022

It's difficult to give a hard number because it varies from company to company, but the cost usually falls into three broad categories: The first is the cost of production – everything related to designing and creating your new logo, colour palette, website, and other marketing collateral. Rebranding vs Marketing.

Agency 89

Agency Marketing Marketing Branding 89

Inkbot Design

AUGUST 3, 2023

The minimalist logo adapts seamlessly to stand out across store shelves, glossy magazine pages, influencer collaborations, and website banners while remaining inherently recognisable as L'Oréal. Minimalism vs. Intricacy In the beauty industry, brand logos distinguish between simplicity and intricacy.

Arts and Crafts 52

Arts and Crafts Fonts Branding Brand 52

Inkbot Design

NOVEMBER 2, 2022

Website Redesign vs Website Refresh: Which Do You Need? Wherever one stands in the website redesign vs refresh debate, we all agree on that much. Websites often serve as the first step of customer journeys, and first impressions matter. Website Refresh—Polishing Your Core.

Web Design 69

Web Design Web Design Marketing Marketing 69

Inkbot Design

NOVEMBER 9, 2023

Brand Refresh or Rebrand: Evaluating When It's Time As a business owner, you've likely put your blood, sweat, and tears into building your brand. When your brand starts feeling outdated or misaligned, you have an essential decision: Refresh your current brand or initiate a rebrand ? Colours, fonts, and design elements are refreshed.

Brand 98

Brand Branding Marketing Marketing 98

Canny

SEPTEMBER 10, 2019

From time to time, it’s only natural to consider a brand refresh. Either way, you’re looking for your brand refresh to breathe new life into your business. Branding, rebranding, brand refresh – it can all get a bit confusing! Brand refresh – making small tweaks and improvements to your strategy or identity.

Branding 84

Branding Brand Marketing Marketing 84

Inkbot Design

JUNE 27, 2024

Keep Versatility in Mind With many devices available today, people access websites from various gadgets whose screens differ significantly in size (pixels) and type (e.g., phones vs tablets). What is a reasonable amount to set aside for logo redesign costs? Renew All Touchpoints It is incredible how many places logos appear.

Brand 96

Brand Branding Marketing Marketing 96

UX Collective

MAY 30, 2023

9 discoveries and insights from a UX research investigation on illustrations for colorblind I’ve worked for six years at one of Latin America’s largest education companies, and there I had the privilege of contributing to the maintenance and redesign of the flagship platform for preparatory courses for universities entrance exams.

Digital 105

Digital Illustrator Illustration Color 105

Inkbot Design

APRIL 11, 2024

The Insider's Guide to Nailing Your Website Redesign “If you don't like change, you're going to like irrelevance even less.” As you likely know, your website is the digital face of your brand , so if it’s not staying up to date with current times, then risk looking like it too. General Eric Shinseki. Let’s jump right into it!

Internet and Software Development 98

Internet and Software Development Marketing Marketing Architecture 98

Canny

OCTOBER 21, 2021

From the cost of logo design, to the price of a new website , money and project budgets have been covered quite a few times already on the Canny blog. Your brand identity is the visual element of your business’ brand and includes everything from your logo and colour palette, through to your website design and marketing materials.

Agency 147

Agency Branding Brand Marketing 147

UX Collective

MARCH 12, 2024

That’s why trying Vision Pro feels so refreshing— Apple wants to show us the benefits of AR, even though the technology is not ready yet. To go with it you should consider the purpose of your app: Consuming content vs. creating content. Sitting down vs. moving around. VisionOS vs iPadOS “But!” Photos app concept.

Portfolio 118

Portfolio Production Publishing Publishing 118

UX Collective

MARCH 9, 2023

Do you remember when Facebook and Reddit did massive UI redesigns and there was a massive internet backlash ? Change can be difficult, but as products continue to evolve, sometimes drastic UI redesigns are inevitable. Generally, it’s recommended to choose incremental changes over a major redesign for most situations.

Architecture 75

Architecture Production Publishing Publishing 75

Inkbot Design

FEBRUARY 19, 2025

As browser tabs became the primary way users navigated multiple websites, the distinctive “f” maintained perfect clarity at small sizes giving Facebook an advantage during the critical period when it grew from 12 million to 100 million users (2006-2008). Against MySpace (2004-2008), Facebook was positioned as clean vs. chaotic.

Brand 40

Brand Branding Fonts Networking 40