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Brand Archetypes – Ultimate Guide with Examples

Just Creative

These stories are derived from the concept of archetyping, which dates back thousands of years to the Philosopher Plato and his ideas around ‘elemental forms’. He introduced the concept that our unconscious actions and thoughts are heavily influenced by age-old stories. A Brief History of Brand Archetypes. The Creator (aka the Artist).

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Top 10 Best Books for Logo Designers

Inkbot Design

Top 10 Best Books for Logo Designers In a world where brands compete for attention, a powerful and memorable logo can make all the difference. As a logo designer, you understand the art of blending creativity, strategy, and technical skill to craft visual identities that resonate with audiences.

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The Golden Ratio in Graphic Design: Mathematical Magic

Inkbot Design

The Golden Ratio in Graphic Design: Mathematical Magic Since ancient times, mathematicians and artists alike have been fascinated by the Golden Ratio, an irrational number approximately equal to 1.618 that holds the secrets of beauty and visual harmony. The natural flow and spatial harmony draw the eye in. What is the Golden Ratio?

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Good Color Combinations That Go Beyond Trends: Inspirational Examples and Ideas

Graphic Mama

To know how to accurately combine colors is a critical skill that artists, designers, marketers, and brand owners spend years learning and mastering. Some combos are pure classic, some more following the graphic design trends , other rather creative and eccentric but they all look stunning and suit the emotions they want to convey.

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Visual Identity: Your Brand’s Secret Superpower

Inkbot Design

But they're not just any old graphic – a great logo packs oodles of meaning, strategy, and artistic flair into a compact, memorable design. The Fabulous Font Fiesta Ask any designer – choosing the right fonts is a BIG deal for branding. That Ol' Reliable monochrome apple mark is more recognisable than some nation's flags.

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The Comprehensive Guide to Digital Marketing for Beginners

Inkbot Design

Performed in-person and physical means Limited to a geographical area Static in nature Low audience engagements Expensive but not effective It follows old modes of channelling like radio, TV, and magazines. You can only stick to specific geographical areas where other competitors have set their businesses. In-depth Target Analysis.

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50+ Best Gifts for Designers on Every Budget

Inkbot Design

50+ Best Gifts for Designers on Every Budget Designers are creative professionals who use their artistic talents to communicate ideas visually. Whether in graphic design , industrial design, interior design, or other specialities, designers rely on inspiration, software, tools, and technology to bring their visions to life.