Just Creative

AUGUST 9, 2020

While the old Google logo included both serifs and shadows, the 2015 rebrand introduced a flat sans-serif font the company dubbed “Product Sans”. The Huffington Post’s 2017 rebrand traded in its more traditional serif font for something sleeker. Across industries, sans-serif fonts have been the rebrand tool of choice for many brands.

Fonts 321

Fonts Fashion Brand Branding 321

Creative Boom

SEPTEMBER 13, 2023

In other words, it sees difference as an opportunity, not a cost. We needed the rebrand to speak to individuality without patronising our diverse audience," says Sam Knott, VP of acquisition (growth) at Marshmallow. You may not have heard of Marshmallow yet, but it's officially a 'unicorn': a tech firm valued at over a billion dollars.

Branding 511

Branding Brand Entertainment Graphic 511

Creative Boom

MAY 23, 2023

But during a cost-of-living crisis, you don't want to sound tone-deaf. Without found and articulated our point of difference – our soul – in a beautiful and emotive rebrand," says Elena Fotiadi, head of brand and partnerships at The Thinking Traveller. But its unique selling point was disappearing in a sea of competitors.

Marketing 326

Marketing Marketing Travel Brand 326

Creative Boom

SEPTEMBER 22, 2024

Commit to a strategy: reaffirm, refresh or rebrand Secondly, based on your audit findings, determine the level of change necessary for your brand. For instance, automobile trailblazer KIA rebranded in 2021 and brought everyone along for the ride.

Brand 485

Brand Branding Templates Digital 485

Graphic Design Junction

DECEMBER 6, 2023

The custom logo templates provide startups and small enterprises with a cost-effective solution for building a strong brand image. As companies grow and diversify their products or services, they may need to rebrand or update their visual identity. Custom logo templates also cater to the evolving needs of businesses.

Templates 336

Templates Vectors Arts and Crafts Color Schemes 336

Canny

JUNE 1, 2021

“Should we go for a brand refresh or full rebrand?”. Rebranding a company is no easy task, but I’m sure you know that already. The Rebranding Brief Template. Here’s my advice: If you can afford to, go for the full rebrand. And whether that change is minor or major, it isn’t likely to dramatically impact the cost.

Branding 145

Branding Brand Agency Marketing 145

Creative Boom

SEPTEMBER 8, 2024

Partnering with Epidemic Sound gave Glanbia access to a vast, varied catalogue of high-quality tracks that could be safely by influencers across all platforms in a flexible and cost-effective way. As a result, they experienced a dramatic improvement in the quality of content and public engagement with it.

Agency 501

Agency Client Brand Branding 501

Inkbot Design

MARCH 13, 2024

Rebranding Strategies: Reviving Your Company's Image We've all experienced that sinking feeling when you realise your favourite product or company has completely overhauled its image. ” Rebranding is more than just a flashy new look, in any case. Why Rebrand? An overhaul modernises the brand. The end goal?

Brand 98

Brand Branding Marketing Marketing 98

Canny

JUNE 3, 2021

Carrying out a Brand Audit is key before your company engage in any sort of rebranding project. The Rebranding Brief Template. Most businesses go through the process of discussing a rebrand when they want to make a change within the business. And a Brand Audit needs to happen before undertaking any work on a rebrand.

Branding 148

Branding Brand Agency Client 148

Inkbot Design

NOVEMBER 13, 2023

Rebranding vs Brand Refresh: Choosing the Right Strategy Every business reaches a point where they need to take a hard look at their brand. You have two options when this happens: a complete rebrand or a brand refresh. Choosing between a complete rebrand and a refresh is a significant decision that requires careful thought.

Brand 98

Brand Branding Marketing Marketing 98

Canny

JUNE 30, 2021

How to rebrand a company is a topic that we’re yet to cover on the Canny blog. But never “how to rebrand a company” in any sort of depth. We’ve talked about the fundamentals of rebranding , and even provided a free rebranding brief template. The Rebranding Brief Template. What is Rebranding? free ebook.

Agency 148

Agency Brand Branding Marketing 148

Creative Boom

JUNE 26, 2022

million people live in relative poverty as the cost of living crisis continues to bite. Meanwhile, Zoe Hayward, Group Chief Marketing Officer for Big Issue Group, explains that the rebrand has allowed the organisation to modernise and expand so that it can create more opportunities for marginalised people than ever before.

Agency 369

Agency Brand Branding Magazine 369

Canny

JUNE 2, 2021

Rebranding a company isn’t easy. On top of that, when your company gets to a certain size, the thought of rebranding can send shivers down your spine. On top of that, when your company gets to a certain size, the thought of rebranding can send shivers down your spine. The Rebranding Brief Template. free ebook.

Agency 103

Agency Brand Branding Consulting 103

Inkbot Design

DECEMBER 4, 2023

8 Signs Your Graphic Design Business Is Ready for a Rebrand If you run a graphic design business, your brand image is crucial. When your branding no longer reflects your business’s strengths and personality, rebranding may be time. Refreshing tired visuals is one of the most apparent reasons to rebrand.

Graphic Design 98

Graphic Design Graphic Client Brand 98

Graphic Design Junction

NOVEMBER 12, 2024

Generative AI helps design packaging that is not only visually striking but also optimized for cost efficiency, sustainability, and user experience. For example, in logo design trends 2025 , designers are creating adaptable logos that don’t need to be reprinted or replaced but can evolve digitally, reducing the need for rebranding materials.

Web Design 246

Web Design Web Design Arts and Crafts Digital 246

Canny

JUNE 14, 2022

When it comes to B2B rebranding, view this as your complete guide. From understanding why companies rebrand, to exploring when is the right time to rebrand, we’ll leave no stone unturned. We’re no stranger to rebranding – just take a look at the Canny logos throughout the years to see our own rebranding journey!

Brand 148

Brand Branding Internet and Software Development Marketing 148

Inkbot Design

SEPTEMBER 12, 2024

They need help seeing the forest for the trees, focusing on design cost, not value created. The Cost-Benefit Analysis: Breaking Down the Investment Let's cut to the chase. The right question is: How much is obscurity costing you? A professional logo may cost you £500-£5,000. The Nike swoosh cost $35 in 1971.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

OCTOBER 25, 2023

Rebranding Exercise: A Strategic Approach to Business Growth As we approach the new year, companies across industries realise that standing out in today's crowded marketplace requires a distinct and memorable brand identity. Rebranding is all about revamping and reinvigorating your company's visual branding , messaging, and overall identity.

Marketing 98

Marketing Marketing Brand Branding 98

Inkbot Design

JANUARY 16, 2024

20+ Rebranding Tips for Freelancers As a freelancer, your personal brand is everything. If that’s the case, it might be time to rebrand. If that’s the case, it might be time to rebrand. Rebranding as a freelancer takes thoughtfulness, planning and good execution. Why Rebrand as a Freelancer? So tread carefully.

Freelance 98

Freelance Freelance Client Brand 98

Inkbot Design

OCTOBER 27, 2023

Rebranding Success Stories: How Companies Reinvented Themselves The lizard brain loves the familiar. That's why rebranding is so tricky. But the companies that manage to pull off a successful rebrand unlock new levels of growth. But the companies that manage to pull off a successful rebrand unlock new levels of growth.

Brand 98

Brand Branding Arts and Crafts Portfolio 98

Graphic Design Junction

DECEMBER 30, 2023

As companies grow and diversify their products or services, they may need to rebrand or update their visual identity. From providing a realistic preview of designs to enhancing collaboration and reducing production costs, these digital tools have become an integral part of the design process.

Templates 322

Templates Fonts Theme Graphic Design 322

Inkbot Design

APRIL 11, 2024

How to Complete a Rebranding Project Successfully Let's start from the beginning. A rebranding project is like giving your wheels a complete makeover – new paint, shiny rims, maybe even throwing in a killer sound system! However, a proper rebrand requires more than just paint and polish. Why Does My Business Need a Rebrand?

Brand 96

Brand Branding Agency Marketing 96

Inkbot Design

MARCH 17, 2024

The Rebranding Process: Where to Start Once you've decided a brand refresh is in order, it's time to roll up your sleeves and get to work. Here's a step-by-step guide to help you navigate the rebranding process smoothly. Clearly articulating your vision will steer the rebrand in the right direction. But where do you begin?

Marketing 98

Marketing Marketing Branding Brand 98

Inkbot Design

OCTOBER 7, 2023

Reasons for Rebranding: Unlocking the Power of Change Rebranding, or repositioning, is altering a brand’s identity and messaging to improve its performance and distinguish it from rivals. A successful rebrand typically translates into increased sales, higher prices, access to larger markets and less rivalry.

Marketing 98

Marketing Marketing Brand Branding 98

Inkbot Design

JANUARY 23, 2024

How Much Does a Logo Redesign Cost? With the average logo redesign costing anywhere from £2,000 to £500,000, understanding the key factors influencing this investment is essential. If one or more factors above indicate it's time for a reboot, examining logo redesign costs versus value becomes the next priority.

Agency 98

Agency Brand Branding Freelance 98

Inkbot Design

NOVEMBER 9, 2023

Brand Refresh or Rebrand: Evaluating When It's Time As a business owner, you've likely put your blood, sweat, and tears into building your brand. When your brand starts feeling outdated or misaligned, you have an essential decision: Refresh your current brand or initiate a rebrand ? But over time, your brand can start to feel stale.

Brand 98

Brand Branding Marketing Marketing 98

Canny

JANUARY 7, 2022

You’ve arrived here because you’re wondering ‘how much does a corporate video cost?’. We put out videos every single week including our ‘Building Better Brands’ series which explores different topics in the world of branding, as well as ‘Rebrand Review’ where we take a deep dive into some of the best (and worst) rebranding projects.

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Production Client Animation Agency 147

Inkbot Design

OCTOBER 11, 2023

Potential rebranding costs due to low-cost logo design: Opting for a low-cost logo design might seem like an intelligent move when starting. But if your logo doesn't effectively represent your brand – or resonate with customers – it could mean additional costs down the line. You'll probably need to rebrand.

Agency 105

Agency Freelance Freelance Design Services 105

Eye on Design

DECEMBER 23, 2021

A couple weeks later, a very big design studio shared a rebrand they worked on and used the exact same mockups. The CIA kicked off 2021 with a trendy rebrand that was, for a moment, the talk of the design town. (As Graphic Designers Have Always Loved Minimalism—But At What Cost? Zachary Petit. Illustration by María Medem.

Graphic Design 113

Graphic Design Graphic Typography Exhibition 113

Creative Boom

MAY 10, 2022

For its playful rebrand and website build of a tree-planting browser extension, creative agency How&How ignored any client budget and asked to be "paid in trees" instead. In partnership with Ecosia – a search engine which plants trees using ad revenue – it turns barren landscapes into lush forests, at no cost to the consumer.

Agency 504

Agency Advertising Advertising Brand 504

Inkbot Design

NOVEMBER 21, 2024

Whether you're starting fresh or rebranding , these steps will transform your business's identity into a powerful asset that resonates with your target audience. Last year, I helped a local coffee shop rebrand , and their foot traffic increased by 45% within three months. Your success lies in managing all three components cohesively.

Brand 105

Brand Branding Marketing Marketing 105

Inkbot Design

NOVEMBER 18, 2023

But logo design comes at a cost. How Much Do Logos Typically Cost? Engage a team of expert designers at an established firm—the most hands-on service, strategic guidance, and the highest cost. And this isn't an exhaustive list – some companies invest $500k or more in a complete rebrand.

Brand 98

Brand Branding Agency Marketing 98

Inkbot Design

OCTOBER 11, 2022

How Much Does a Logo Design Cost? One of the most critical factors in the success of a branding campaign is the logo design cost. We are analysing what makes a logo design cost these prices and what drawbacks you will encounter at the lower ranges. All this while portraying your unique values as a company. – Ebaqdesign.

Agency 145

Agency Client Internet and Software Development Freelance 145

Just Creative

APRIL 18, 2021

The subscription costs $16.50 The history of TT Commons originates from the new TypeType logo, which appeared in late 2016 as part of the rebranding project. The subscription costs $16.50 UNLIMITED DOWNLOADS: 50 Million+ Fonts & Design Assets. DOWNLOAD NOW. 10 Modern Logo Design Fonts for Clean & Minimal Branding.

Fonts 302

Fonts Typography Branding Brand 302

Canny

APRIL 19, 2023

Resources The Rebranding Brief Template The Rebranding Brief Template download now download now Eight more stores are set to open this spring as the brand continues to penetrate the off-price retail market. This all feeds into the sense of playfulness and personality that JKR have added to this rebrand.

Brand 78

Brand Branding Templates Marketing 78

Graphic Design Junction

MAY 26, 2024

Source Howden Brand Logo Design by Dexon Studios Source Impacts Brand Logo Design by MOOOO Dear Khaled has undergone a transformative rebranding, emerging as Impacts with Khaled. This change reflects the profound impact that Khaled, as an organizational development consultant, has had on the businesses he has contributed to.

Branding 306

Branding Brand Inspiration Sports 306

Graphic Design Junction

AUGUST 17, 2022

illustAC is a site which offers cost-free high-quality illustrations, vectors and clipart for the audience. Since Facebook rebranded itself as Meta, there have been a lot of noises about what the future could be in terms of communication and living our lives in the metaverse. unDraw, illustAC, illustrations. Co and error404.fun

Web Design 362

Web Design Web Design Internet and Software Development Fonts 362