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Brand Personality: Definition, Examples, and How to Define Yours

The Branding Journal

They might be words that we usually use to describe a person’s personality traits, but can also readily apply to brand personalities. Our personality determines whether we charm or irritate people, inspire them or send them running for the hills, or beyond! A brand personality is no different.

Brand 52
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Chloe Norman on her fun character designs for an award-winning restaurant

Creative Boom

The best examples don't even need to be explained: it's immediately obvious that, for example, 'boxercise' is a mixture of boxing and exercise. The two characters are a development of the core element of their brand: the 'o' in the logo," she explains. She explains the challenges involved and how she met them.

Brand 463
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Angel & Anchor's identity for a Bristol coffee brand is a triple threat

Creative Boom

We're big fans of Belfast branding studio Angel & Anchor ; back in March, we reported on their VHS-inspired identity for speciality coffee roaster Process. Recently, the company asked Angel & Anchor to take to the drawing board and deliver a rebrand that would represent a significant shift in personality. The approach.

Brand 510
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Anak's visual identity for coffee brand Bettr is purposely flawed, and all the better for it

Creative Boom

Branding needn't be about conveying a sense of innate perfection. People prefer flawed reality to corporate blandness, and here's a great example of how to design for that level of authenticity. Bettr isn't just any old coffee brand. Now brand practice Anak has unveiled new branding for Bettr.

Brand 472
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E45's inclusive new identity is inspired by the flexibility of skin cells

Creative Boom

Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. Developed by Elmwood, the new identity elevates the brand while retaining everything that has made it recognisable. E45 will roll it out across multiple brand touchpoints.

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5 Key Factors to Consider for Designing a Solid Brand Identity

Designer Daily

A strong brand identity is the cornerstone of success for every business. But what exactly goes into designing a power brand identity? This blog post will explore the key elements contributing to a robust brand identity. Understanding your target audience plays a key role in shaping your brand’s personality.

Brand 255
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People People crafts colourful identity based on building blocks for urban development

Creative Boom

The Seattle agency draws on modular and geometric forms to create striking new branding for Kirkland Urban, a mixed-use development in King County, Washington. Branding plays a big part in this, of course. Graphic elements People People created a bright and playful building-block-inspired brand to bring the concept to life.