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Decathlon relaunches as a global sports brand with focus on 'Wonder'

Creative Boom

Following a collaboration over two years, the rebrand spans strategy, design, internal culture, and brand experience and encompasses every Decathlon touchpoint: revitalising the visual identity, the product portfolio, and the omnichannel experience. It will now feature prominently on all products, from mass-market to pro.

Sports 541
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Omnichannel Fitness Marketing Strategies [2024 Update]

Inkbot Design

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

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Robot Food primes tattoo skincare brand Stories & Ink for traditional retail markets with new 'inklusive' packaging

Creative Boom

Robot Food founder Simon Forster co-founded the brand alongside Stu Jolley to fill a gap in the skincare market, catering to the growing audience of people with tattooed skin. Ultimately, Robot Food sought to solidify the brand's longevity and continued success by shifting it to an omnichannel strategy as opposed to digital only.

Marketing 478
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Latest Trends in Digital Marketing in 2024

Graphic Design Junction

In 2024, digital marketing continues to evolve at an unprecedented pace, shaped by technological advancements and changing consumer behaviors. Businesses are leveraging new tools and strategies to engage with their audiences more effectively. This strategy helps attract nearby customers searching for specific services or products.

Marketing 287
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10 Must-Know Digital Marketing Trends for 2024: A Comprehensive Guide

Graphic Design Junction

The digital marketing landscape is a constantly evolving beast. As we navigate 2024, several key trends are poised to reshape how businesses connect with their target audience and achieve marketing goals. The Rise of AI-Powered Personalization: Artificial intelligence (AI) is no longer a futuristic concept in marketing.

Marketing 255
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11 Tips for an Omnichannel Marketing Strategy

Inkbot Design

11 Tips for an Omnichannel Marketing Strategy. This shows that it is critical to implement an effective omnichannel marketing strategy to enable customers to transition across your marketing channels seamlessly. Do not overlook offline marketing opportunities. Know your target audience.

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The 7 Types of Branding & How To Leverage Them for Growth

Just Creative

When developing a brand strategy , you must recognize that there are many different types of branding. Your brand strategy is based on an understanding of your target audience, the type of marketing campaigns you want to run, and the end goal. The Principles of An Effective Brand Strategy. The product launch failed.

Branding 260