Decathlon relaunches as a global sports brand with focus on 'Wonder'
Creative Boom
MARCH 12, 2024
Following a collaboration over two years, the rebrand spans strategy, design, internal culture, and brand experience and encompasses every Decathlon touchpoint: revitalising the visual identity, the product portfolio, and the omnichannel experience. It will now feature prominently on all products, from mass-market to pro.
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