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Decathlon relaunches as a global sports brand with focus on 'Wonder'

Creative Boom

Following a collaboration over two years, the rebrand spans strategy, design, internal culture, and brand experience and encompasses every Decathlon touchpoint: revitalising the visual identity, the product portfolio, and the omnichannel experience. It will now feature prominently on all products, from mass-market to pro.

Sports 541
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Omnichannel Fitness Marketing Strategies [2024 Update]

Inkbot Design

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

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Omnichannel Marketing: Merging Channels For Your Marketing

Inkbot Design

Omnichannel Marketing: Merging Channels For Your Marketing. There is a whole host of new marketing and advertising opportunities that website owners can explore. However, before you start investing time or resources into marketing channels, you need to get the basics right. Social Media.

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Robot Food primes tattoo skincare brand Stories & Ink for traditional retail markets with new 'inklusive' packaging

Creative Boom

Robot Food founder Simon Forster co-founded the brand alongside Stu Jolley to fill a gap in the skincare market, catering to the growing audience of people with tattooed skin. Ultimately, Robot Food sought to solidify the brand's longevity and continued success by shifting it to an omnichannel strategy as opposed to digital only.

Marketing 478
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Latest Trends in Digital Marketing in 2024

Graphic Design Junction

In 2024, digital marketing continues to evolve at an unprecedented pace, shaped by technological advancements and changing consumer behaviors. This article explores the latest trends in digital marketing , providing insights into how companies can stay ahead in a competitive landscape.

Marketing 306
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10 Must-Know Digital Marketing Trends for 2024: A Comprehensive Guide

Graphic Design Junction

The digital marketing landscape is a constantly evolving beast. As we navigate 2024, several key trends are poised to reshape how businesses connect with their target audience and achieve marketing goals. The Rise of AI-Powered Personalization: Artificial intelligence (AI) is no longer a futuristic concept in marketing.

Marketing 287
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How to Connect Your Business With New Audiences

Just Creative

Sound marketing planning is needed to achieve this endeavor. Establish Your Marketing Strategies. Based on your identified personas, divide your market into different parts. Develop content relevant to each persona in the market segments that you have pinpointed. Creating the best caption. Submitting the best photo.

Marketing 265