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Why Mobile Advertising is the Next Big Thing

Inkbot Design

Why Mobile Advertising is the Next Big Thing For most of us, our smartphones are like another appendage. And with mobile usage continuing to grow, it's no surprise that mobile advertising is exploding. Mobile ad spending surpassed desktop ad spending for the first time in 2016.

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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But a safe bet doesn't equal an automatic win, according to Evans.

Brand 448
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JKR creates new brand system for expanded Uber

Creative Boom

In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system. Our job was to evolve it to reflect the business Uber is today, building a brand architecture that would echo its position as a full-scale mobility brand. "To

Brand 463
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'A Good Way to Bank': Nationwide reveals its biggest rebrand in 30 years

Creative Boom

This week will also see the new identity revealed across internet banking, its mobile app, and debit and credit cards. At the same time, the custom typography draws on the heritage of the building society, recalling Editorial New, a typeface used in Nationwide's advertising during the 1980s.

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Digital Advertising: Boosting Your Online Presence

Inkbot Design

Digital Advertising: Boosting Your Online Presence Technological advances have dramatically changed the business landscape, revolutionising advertising, a critical aspect of business operations. Digital advertising offers excellent potential for improving your online presence and connecting with your target audience.

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Mobile Marketing: Reaching Customers Wherever They Go

Inkbot Design

Mobile Marketing: Reaching Customers Wherever They Go Mobile devices have become an integral part of our everyday lives. As technology advances, mobile marketing is emerging as a highly effective way for brands to reach target audiences. Mobile marketing aims to reach and engage with customers no matter where they are.

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The Importance of Having a Mobile-Friendly Website

Inkbot Design

The Importance of Having a Mobile-Friendly Website In an era where smartphone usage continues to surge, businesses must recognise the importance of catering to this rapidly growing demographic. What is a Mobile-Friendly Website? Sufficient space for tap targets: Touchscreen devices rely on accurate tapping and swiping gestures.

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