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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains. While design is a big part of what we do, especially as a small, independent agency, the other half is effective project management and collaboration.

Branding 436
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Project Management for Beginners: Ultimate Guide

Inkbot Design

Project Management for Beginners: Ultimate Guide Project management is the process of planning, organising, and overseeing the successful completion of a project. It involves coordinating various tasks, resources , and stakeholders to achieve specific project goals and objectives. What is Project Management?

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How to Find Lucrative Freelance Graphic Design Jobs

Inkbot Design

According to a recent study, the global freelance graphic design market is expected to reach $78 billion by 2030, growing at a CAGR of 13.6% Maybe you're a master of UI/UX or print design. I started as a generalist, taking on any design projects that came my way. from 2022. It was exhilarating but also a bit daunting.

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The Complete Guide to Strategic Marketing and Campaign Planning

Canny

At the core of every succesful brand is strategic marketing, brought about through extensive campaign planning and research. It’s for this reason that ‘how to write a marketing plan’ is one of the most common marketing-based questions online. The Marketing Brief Template. The Marketing Brief Template. Download now.

Marketing 204
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How to Create a Visual Identity for your Business Through Marketing Strategy

Noupe

When you sit down and think about creating a visual identity for your business, you may not think about starting with your marketing strategy first. In fact, some brands go straight to creating their visuals before taking the time to understand who they’re serving and how they plan to market to them. Ready for the details? Let’s begin.

Marketing 105
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Creating Memorable Product Packaging Through Graphic Design

Graphic Design Junction

The Art and Impact of Package Design: A Deep Dive Package design, a critical component of marketing and commerce, began as a simple utilitarian object with the sole purpose of protecting products from damages. Stage four involves conducting research about the brand’s clients, market trends, target audience, and design strategy.

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How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Know exactly how much marketing investment is required to achieve goals.