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Tips from a marketing expert on how to sell yourself as a graphic designer

Creative Boom

But either way, you may well be thinking in frustration: "I'm a graphic designer, not a marketing expert!" Laura has over ten years of experience in the creative and marketing realm, working with small businesses, designers and freelancers to boost brand awareness and performance. We've all been there. Laura's advice? Start simple.

Marketing 402
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Playtype resurrects Publish Gothic, a custom typeface for a Danish newspaper that survived just 41 days

Creative Boom

I believe we added new momentum to a petrified market, despite the short presence," Kresten Schultz Jørgensen remarked, almost a decade later. . Earlier this year, Playtype – an independent foundry based in Copenhagen – decided to resurrect Dagen's custom typeface, Publish Gothic.

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8 Video Creation and Marketing Tips for 2021

Just Creative

Now is the time of year that business leaders and marketing teams start thinking about making the biggest impact possible with their video creation and marketing efforts during the next annum. Some of your marketing plans for 2021 might involve encouraging more customers to use the solutions you sell.

Marketing 343
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Digital Art Marketing: How to Develop a Strategy

Inkbot Design

Digital Art Marketing: How to Develop a Strategy The world of art is rapidly adapting to the digital age. As consumer behaviours and technology continue to evolve, artists and galleries must embrace digital art marketing to connect with new audiences and art buyers. Social media and digital content improve discoverability.

Digital 94
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7 Search Engine Marketing Trends To Be Aware Of

Inkbot Design

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 142
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This Experimental Publisher Is Rethinking How Design Books Get Made

Eye on Design

The incredible feat of pre-selling nearly 9,000 copies of a classic yet relatively obscure tome in just over a month raised a lot of eyebrows in both the publishing and design worlds, including those of publisher and graphic designer Darren Wall and Thames & Hudson editorial director Lucas Dietrich.

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8 Types of Videos Brands Should Use in Marketing Campaigns

Just Creative

Brands can no longer get by without adding video to their arsenal of marketing tools. Some brands have even found great success in making video the central part of their marketing efforts. And many video marketing statistics back up the fact that it can help increase traffic to your site, improve lead generation and get more sales.

Marketing 342