Creative Boom

APRIL 8, 2024

Global branding studio A LINE has rebranded the new cyber security platform Rotate – formerly Armoz – ditching its corporate look and feel for a friendly and intelligent identity. Since the company wanted to focus on growth in the US, its brand needed to appeal to small to medium-sized businesses and enterprises in North America.

Marketing 355

Marketing Marketing Brand Branding 355

Creative Boom

DECEMBER 3, 2023

A new brand for Cardiff University evokes a century-long spirit of unity and progress, helping the institution attract the calibre of staff and students it deserves. Established in 1883, Cardiff University has a long and proud tradition as a beacon of excellence, influencing the global stage through its teaching and research.

Marketing 307

Marketing Marketing Brand Branding 307

Creative Boom

FEBRUARY 6, 2024

Creating a brand journey that inspires childlike joy was central to the brief Flings gave to the Blurr Bureau studio. The visual and verbal brand story Blurr created acknowledges both the nutritional and emotional needs of adult snackers. Re-inventing toaster pastries to launch a healthy snack with a dose of childhood hunger pangs.

Brand 369

Brand Branding Travel Textures 369

Creative Boom

APRIL 21, 2024

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. We have a unique opportunity to use our marketing to send a powerful message and bring consumers along our sustainability journey."

Advertising 404

Advertising Advertising Digital Brand 404

Creative Boom

APRIL 12, 2024

Pearlfisher London was brought in to collaborate with Lucozade on the redesign with one clear goal: to create a "powerful and cohesive brand presence that resonates with both long-standing fans while also appealing to new shoppers". For the first time in its 97-year history, Lucozade has undergone a major redesign.

Sports 368

Sports Portfolio Brand Branding 368

Creative Boom

JANUARY 28, 2024

When it doesn't discard a brand name and over a decade of global recognition? Uber didn't need a new name or logo – Wolff Olins re-designed the company's logo in 2018 – but the business continues to evolve, adding food delivery, freight transport and AI research to its core business of 'ride requests'. When is a rebrand, not a rebrand?

Brand 424

Brand Branding Architecture Agency 424

Canny

MAY 15, 2024

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed. Download now Take tea for example.

Marketing 131

Marketing Marketing Brand Branding 131

Canny

FEBRUARY 26, 2024

In today’s marketplace where customers have endless choices, investing in brand development means more than just visibility – it is a critical strategy that helps brands differentiate their offering so that they are competitive and stay competitive. Brand Strategy Made Simple Developing a brand strategy is no easy task.

Marketing 78

Marketing Marketing Brand Branding 78

Abduzeedo

MAY 16, 2024

Explore ALGAR's New Branding and Visual Identity by GAA abduzeedo 0516—24 Discover ALGAR's new branding and visual identity by GAA Creative Agency, focusing on innovative design and functionality. GAA Creative Agency has unveiled a stunning new visual identity for ALGAR, a brand known for its innovation in beauty products.

Brand 83

Brand Branding Agency Marketing 83

Inkbot Design

DECEMBER 6, 2023

What Is the Difference Between Branding and Positioning? A brand represents the identity, personality, and essence of a company, product, or service. Branding refers to creating, positioning, and promoting that identity in the minds of target customers. Consistent branding across channels can increase revenue by 23%.

Brand 95

Brand Branding Marketing Marketing 95

Canny

MAY 7, 2024

Finding great branding resources online is easy. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the right place. It’s almost too easy.

Brand 78

Brand Branding Templates Marketing 78

Inkbot Design

MARCH 13, 2024

The striking new logo, updated packaging, and fresh marketing campaigns can leave you wondering, “What were they thinking?” At its core, businesses strategically decide to redefine their brand identity and better connect with their target audience. An overhaul modernises the brand. Why Rebrand? The end goal?

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

OCTOBER 24, 2023

Building a Brand Strategy: Essentials for Long-term Success Building a brand strategy is essential for long-term success. The brand strategy encompasses a range of activities to create a solid and distinguishable brand identity that resonates with the target audience.

Brand 96

Brand Branding Marketing Marketing 96

Inkbot Design

OCTOBER 25, 2023

Rebranding Exercise: A Strategic Approach to Business Growth As we approach the new year, companies across industries realise that standing out in today's crowded marketplace requires a distinct and memorable brand identity. Rebranding is all about revamping and reinvigorating your company's visual branding , messaging, and overall identity.

Marketing 87

Marketing Marketing Brand Branding 87

Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

Brand 86

Brand Branding Arts and Crafts Architecture 86

Inkbot Design

OCTOBER 8, 2023

Brand Positioning Strategies: Setting Your Brand Apart With consumers overwhelmed by a sea of product choices and marketing messages, a unique and meaningful brand position allows companies to stand out from the competition and capture the attention and loyalty of target customers.

Brand 89

Brand Branding Marketing Marketing 89

Inkbot Design

JANUARY 14, 2024

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. This article explores the psychology and impact of colour in branding and marketing.

Marketing 72

Marketing Marketing Brand Branding 72

Inkbot Design

MAY 8, 2024

Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. This is why having a consistent look and feel across all your branded assets is essential.

Brand 95

Brand Branding Marketing Marketing 95

Inkbot Design

MARCH 24, 2024

Invest in Logo Design: A Powerful Brand Identity Awaits Have you ever noticed how some logos just stick in your mind? That clever little symbol or wordmark that immediately conjures up the brand image? Logos are much more than just a pretty picture – they're the essence of a company's brand distilled into one powerful visual.

Brand 95

Brand Branding Arts and Crafts Marketing 95

Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 141

Marketing Marketing Brand Branding 141

Inkbot Design

MAY 7, 2024

With over 70% of Gen Z users demanding websites to know what they are looking for intuitively, hyper-personalized web design has become a priority for many brands. How do smaller companies and one-person design teams keep up with their biggest brand competitors while putting effort into multiple channels?

Production 75

Production Adobe Templates Web Design 75

Inkbot Design

OCTOBER 18, 2023

Creative Branding is the Secret to Winning Business Crеativе branding goеs beyond convеntional markеting stratеgiеs. It's about infusing innovation into еvеry aspect of your business to еstablish a distinct and mеmorablе brand identity. Crеativе branding isn't just important; it's indispеnsablе for modern businеssеs.

Brand 102

Brand Branding Arts and Crafts Marketing 102

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 80

Marketing Marketing Media Brand 80

Inkbot Design

OCTOBER 16, 2023

They can maintain relevance in the market by updating their image and identity. However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers. However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers.

Brand 90

Brand Branding Marketing Marketing 90

Inkbot Design

JANUARY 2, 2024

Building a Brand Identity: A Comprehensive Guide Establishing a distinct, recognisable, and memorable brand identity is essential for any business looking to stand out in a crowded marketplace. When done right, your brand identity attracts loyal customers who connect with what you stand for. What Exactly is a Brand Identity?

Brand 93

Brand Branding Fonts Production 93

Inkbot Design

MAY 6, 2024

11 Inexpensive Branding Strategies on a Budget Have you ever felt that only big companies with huge marketing budgets can afford to have stellar branding? There are plenty of ways for even cash-strapped businesses to create a fantastic brand identity connecting with their audience; all it takes is imagination and know-how.

Brand 72

Brand Branding Marketing Marketing 72

Inkbot Design

OCTOBER 31, 2023

Brand Naming: How to Name a Brand What's in a name? The right brand name can make your business stand out, connect with customers emotionally, and convey what you're all about. Too often, entrepreneurs treat naming their brand as an afterthought. But brand naming deserves more careful thought and strategy.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

OCTOBER 16, 2023

They can maintain relevance in the market by updating their image and identity. However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers. However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers.

Brand 88

Brand Branding Marketing Marketing 88

Inkbot Design

MAY 16, 2024

Guide to the Top 10 Best Books on Marketing The truth is, in today’s world of computers, marketing has become the backbone of almost all businesses. Whether you are a young entrepreneur striving to establish your startup or an experienced player looking forward to expanding your business, mastering marketing principles is crucial.

Marketing 70

Marketing Marketing Publication Publishing 70

Inkbot Design

APRIL 5, 2024

Also, you will get to know other critical rebranding insights, such as its purpose, impact on brand perception , common challenges, and more. Responding to Market Trends This is one of the most important reasons business rebranding needs to be synchronised with market dynamics; markets are constantly changing.

Marketing 52

Marketing Marketing Brand Branding 52

Inkbot Design

NOVEMBER 14, 2023

Startup Branding Tips: How to Build an Unforgettable Brand Starting a new business is exhilarating. But without proper branding, your startup risks fading into obscurity. Developing an effective brand is essential for distinguishing yourself, attracting loyal customers, and competing against established companies.

Brand 93

Brand Branding Marketing Marketing 93

Inkbot Design

MAY 8, 2024

According to Pew Research, 16% of Americans participate in gig economy activities through online platforms. According to Pew Research, 16% of Americans participate in gig economy activities through online platforms. Time will be needed to plan, get funds together, register, and market your new venture.

Internet and Software Development 81

Internet and Software Development Marketing Marketing Client 81

Inkbot Design

FEBRUARY 5, 2024

Brand Essence: The Heart and Soul of a Brand Brand essence is a foundational concept in marketing that refers to the heart, soul, and intrinsic nature or value of a brand. It encapsulates what a brand fundamentally stands for and what makes it unique. What Exactly is Brand Essence?

Brand 93

Brand Branding Arts and Crafts Marketing 93

Inkbot Design

APRIL 25, 2023

Branding and Logo Design: How to Build a Strong Brand Identity You know, in today's lightning-fast world, having a brand identity goes way beyond just having a snappy name or a slick logo. What is Branding? Brand Positioning refers to the unique place your brand occupies in the market relative to your competitors.

Brand 127

Brand Branding Marketing Marketing 127

Inkbot Design

APRIL 20, 2024

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. Ethical Branding Many businesses believe that they sow the seeds of happiness, kindness, and well-being because they do ethical business. Therefore, brands form themselves as environmentally-cautious.

Marketing 70

Marketing Marketing Media Brand 70

We And The Color

DECEMBER 18, 2021

This online course by designer and creative director Michael Johnson will teach you how to create contemporary brand identities using verbal and visual branding methods. Michael Johnson is an award-winning graphic designer, creative director, author, and founder of a London-based branding agency called Johnson Banks.

Brand 145

Brand Branding Graphic Design Marketing 145

Inkbot Design

APRIL 11, 2023

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 Understanding Brand Awareness So, what exactly is brand awareness?

Marketing 127

Marketing Marketing Brand Branding 127