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Dream-like gouache paintings of bedrooms feature in an identity for a luxury pillow brand

Creative Boom

A new identity by Glasfurd & Walker for a luxury pillow brand includes paintings by Milan-based illustrator Clara Rubin that represent imaginative bedroom spaces to inspire "deep rejuvenating sleep". He shot a series of images to showcase the Henrie pillow in various moments of luxury and comfort.

Brand 296
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What Makes Luxury Brand Identity So Desirable?

Inkbot Design

What Makes Luxury Brand Identity So Desirable? Luxury brands have a certain je ne sais quoi, making them irresistible to consumers. As a marketing expert who has worked with various high-end brands over the years, I've identified some key ingredients that make up the secret sauce of luxury brand identity.

Brand 73
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Carla Palette's identity for furniture brand Tresi is founded on radical honesty

Creative Boom

Carla Palette explains how her brand identity design helps convey that message effectively. During a cost of living crisis, people are less receptive to branding messages of glamour, luxury and excess. In other words, the direction behind the brand takes cues from the fashion world.

Brand 516
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DesignStudio's creates a new luxury hotel brand for TUI Group, The Mora

Creative Boom

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. And this isn't only what new luxury travellers seek."

Brand 430
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Japanese minimalism and Scotch provenance: LOVE designs new Wildmoor whiskey brand

Creative Boom

Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Manchester-based creative agency LOVE has designed a new luxury whiskey brand from scratch in collaboration with William Grant & Sons (WG&S).

Brand 414
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Here Design helps bring taste of Puglia to London, with new olive oil branding

Creative Boom

The London agency reveal how they developed the visual identity of Trulli Ulivi, a new brand of high-quality Italian olive oil. The brand is now launching with a flagship extra-virgin olive oil, which encapsulates the producer's commitment to its home city of Ostuni through every aspect of its production and design.

Brand 388
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Run for the Hills creates playful illustrations to refresh brand for kindred 'Open House' hospitality space

Creative Boom

Go-to design team for edgy and cool interiors also chosen to revamp the club's brand. Award-winning studio Run for the Hills had already redesigned the inside of West London hospitality venue Kindred when asked to follow up the work with a new brand identity.