Inkbot Design

JUNE 27, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 5 Website Design and Content Strategies To Connect With Customers How do you use website design and content to connect with your ideal customers? The answer is (seemingly) simple. Let's get into it. Or how about this?

Web Design

Inkbot Design

JUNE 30, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Competitive Positioning for Small Business: Beyond “Better and Cheaper” If you vanished tomorrow, would a specific group of customers genuinely miss you? It’s incredibly high-risk and capital-intensive. It’s memorable.

Marketing

Inkbot Design

SEPTEMBER 10, 2022

Is A Logo Design Competition Worth The Risk? “The Logo acts as the face of a brand.” Users merely take a couple of seconds to form an impression of your logo. However, the importance of a high-quality logo is not something to debate. One of the methods is a logo design competition.

Self-employed

Creative Boom

JULY 28, 2024

This smartwatch, designed for kids aged seven and older, combines activity tracking with immersive gaming experiences to encourage physical activity. This is a huge market that Fitbit is aiming for, and in such a competitive environment, it can't risk getting it wrong. Motion design is a central focus.

Brand

Inkbot Design

JULY 13, 2023

Why You Shouldn't Design a Logo Yourself In an era of unlimited online resources and DIY tutorials, it's tempting to believe that you can conquer every challenge, including logo design. Did you know that 94% of people form their first impression of a brand based on its logo alone? Yes, you read that right!

Arts and Crafts

Inkbot Design

SEPTEMBER 22, 2023

8 Reasons to Avoid Logo Generators for Business Owners A logo is the face of your brand – it needs to visually communicate your company's identity and ideals instantly. With the rise of AI logo generators, creating a logo seems deceptively easy and affordable. Invest in distinctive, strategic design.

Arts and Crafts

Inkbot Design

JULY 29, 2023

1.3 – Assess Your Competition It's often said to keep your friends close and your enemies closer. Conducting competitive analysis on rival companies in your industry is crucial for fully understanding the marketplace. Ongoing competitive research ensures you continue evolving ahead of market trends and avoiding duplication.

Marketing

Canva

FEBRUARY 12, 2020

When it’s the logo for the tech company Apple, of course. This power is the perfect example of how fundamental effective logo design is and how important it is to get it right. Here are a few things to consider when building an Instagram logo. Why logos are important. What makes a good logo?

Templates

Inkbot Design

JULY 4, 2023

Logo Redesigns: Transforming Brands for Success Welcome to our exciting new blog post, where we dive deep into the captivating world of logo redesigns and how they can revolutionise brands for resounding success. Let's face it—logos are the face of any brand. So, why exactly are logo redesigns so influential?

Brand

Noupe

DECEMBER 21, 2022

Custom-designed products are definitely a rising trend, and for an eCommerce business owner like you, coping with the latest trends and coming up with ideas to sell products is the best approach to success. Although this is a vast category, not every business model for custom product creation is worth the effort. Find a POD Provider.

Production

Design Wizard

APRIL 2, 2021

Beer Logos Designs for Inspiration. This is where beer logos are incredibly important. This is where beer logos are incredibly important. If you run a microbrewery, or just a generally young beer business, your logo is a first impression for would-be drinkers. Creating New Beer Logos. How Can I Stand Out?

Inspiration

Inkbot Design

AUGUST 18, 2024

Logo Design and Brand Identity: The Ultimate Guide Logos aren't just attractive symbols. A powerful logo cuts through the thousands of other brands. However, there is something you should know: your logo is not your brand ; rather, it represents it. They are guarantees. It tells your story even before you speak.

Brand

Inkbot Design

MARCH 24, 2024

Invest in Logo Design: A Powerful Brand Identity Awaits Have you ever noticed how some logos just stick in your mind? Logos are much more than just a pretty picture – they're the essence of a company's brand distilled into one powerful visual. An amazingly designed logo opens the gates to your audience's perception.

Brand

Inkbot Design

AUGUST 13, 2024

Colours in Logo Design: Tips and Branding Advice In terms of branding, colour is an essential element. The selection of shades for your logo is not only about what looks good; these are powerful devices capable of shaping impressions, prompting associations and establishing lasting memories.

Brand

Inkbot Design

AUGUST 24, 2023

How to Start a Business: 10-Step Guide for Entrepreneurs Embarking on the entrepreneurship journey is an exciting yet challenging endeavour that requires passion, perseverance, and a willingness to take calculated risks. Determine your competitive advantage. Conducting diligent research reduces risk and sets you up for success.

Marketing

Inkbot Design

FEBRUARY 17, 2023

The Ultimate Guide to Creating a Brand Book In today's fast-paced business world, creating a solid and recognisable brand is crucial to stand out from the competition. A brand book is a guide that outlines the essential elements of your brand, including visual design, messaging and tone of voice.

Brand

Inkbot Design

NOVEMBER 30, 2022

How To Create a Unique Company Logo Design. A logo is one of the most important things for a company. An eye-catching logo design can turn a brand identity into a marketing machine. There are some fundamental principles to consider when creating a company logo: Make sure it's memorable.

Fonts

Inkbot Design

SEPTEMBER 3, 2023

While filled with immense potential, leaping entrepreneurship comes with its fair share of risks and unknowns. Performing a competitive analysis: Research direct and indirect competitors in your space. Gather insights through surveys, interviews, focus groups, and observing online conversations in your niche.

Marketing

Inkbot Design

APRIL 20, 2022

How to Start Your Own Online Graphic Design Business. From creating engaging websites and ebooks to designing eye-catching graphics, print or digital products, graphic design has become one of the most valuable skills in business today. In the 21st century, there is no shortage of graphic designers working in various industries.

Graphic Design

Inkbot Design

APRIL 6, 2022

Graphic Design : What are the Benefits for Businesses. And arguably, its success owes a lot to excellent graphic design. In a nutshell, graphic design for businesses refers to brand communication and messaging through visual content. Think of graphic design as you dressing up nice in preparation for a dinner date.

Graphic Design

Inkbot Design

FEBRUARY 29, 2024

Competitive Landscape Analyse your competition to identify where there are gaps you can fill or opportunities to disrupt the status quo. Web Design/Development Agency Every business needs a high-converting website – making web design an evergreen industry. Personal Goals Clearly define your vision for the business.

Marketing

Inkbot Design

APRIL 11, 2023

How are Logos Designed? The Art, Science and Secrets Picture this: you're strolling through a store or browsing online, and you catch a glimpse of a logo that immediately reminds you of a particular brand. It's no secret that the world's most iconic brands have logos etched in our minds. How are Logos Designed?

Art

Inkbot Design

SEPTEMBER 2, 2024

It's not all about picking just the right shade of blue for your logo or crafting the right tagline—even though those things matter, too. We're going deep inside what makes a brand tick: how to forge authentic connections, rise above the competitive din, and build a brand that's more than business and a part of other people's lives.

Brand

Inkbot Design

MAY 29, 2024

Optimising Visual Elements: Designing for Social Sharing To succeed at social sharing, you must optimise visual elements to maximise reach and engagement. With attention spans dwindling and competition escalating, crafting visually compelling content has become indispensable! This information will guide your design choices.

Infographics

Inkbot Design

AUGUST 21, 2023

Consider the psychology behind colours, fonts, and other design elements to evoke the desired tone and feel. Your website, logo, advertisements, and all branded touchpoints should visually align with your brand personality. An impactful logo serves as the cornerstone of your overall brand image.

Marketing

Inkbot Design

APRIL 24, 2024

Graphic Design Education: An Insider's Look So interested in graphic design , are you? You can’t find a more creative and adaptable field than graphic design. Why study graphic design? As a graphic designer, every day will be like flexing your artistic muscles all day! Well, here is the place for you! You may ask.

Education

Inkbot Design

FEBRUARY 28, 2023

Whatever it is, ensure your branding showcases your strengths and sets you apart from the competition. You may discover that your accountant has a hidden talent for graphic design. 1 – Establish Who You Are Source: Alloy Before you start slapping logos on everything, it's time to do some soul-searching. But why stop there?

Brand

Canny

OCTOBER 31, 2022

It reduces risk and optimises your budget. FMCG is a high-competition space. This allows them to remain competitive as they have a thorough understanding of their market as a whole, and how to target specific people. To remain competitive, you need to keep innovating and developing new products. Innovation is constant.

Marketing

Noupe

NOVEMBER 19, 2020

The platform has also evolved over time to offer not just an HTML5 drag-and-drop builder and hundreds of beautiful templates, but free hosting services, an intelligent design assistant, a wide range of apps and e-commerce features, a logo maker, analytics, and various social and email marketing tools.

Templates

Inkbot Design

MAY 23, 2024

The 13 Key Features of Exceptional Website Design I will call it for 90% of you – your website is the face of your business. Just as you would not let your physical store look run-down and uninviting, you cannot afford a poorly designed website. The “Pretty” Part Of Design Good looks do matter in these critical few seconds.

Arts and Crafts

Inkbot Design

MAY 17, 2024

Hiring professionals might seem costly, but trust me, it is worth the risk. Website redesign includes making relevant changes to the existing website’s design , layout, and content to make it more appealing to end users. Consider rebranding , be it the logo, palette, typography, website design, etc.

Brand

Graphic Mama

JULY 8, 2020

Affinity Designer. It can also be used to animate so for a free option that contains a bit of everything all done well FireAlpaca is definitely worth a look. A no-risk option that is great for beginners and novices. All in all -there is nothing bad about this free drawing design software if comic creation is your bag.

Digital

Inkbot Design

MAY 30, 2023

Are you tired of remembering the exact shade of blue for your logo or the font you used for your tagline? A style guide outlines these guidelines, providing a clear and concise overview of your brand's visual identity , including everything from your logo and colour palette to typography and imagery. So, let's get started!

Brand

Lisa Maltby

JULY 10, 2022

The food and drink industry is a competitive one – with so many products available on our shelves, at markets and online, we are spoilt for choice. If you are taking a DIY approach to branding in the early days, the best option is to keep your logo simple in conjunction with licensed illustration and evolve your logo over time.

Production

Inkbot Design

OCTOBER 4, 2022

Difficulties & Challenges in Learning Graphic Design. It's no secret that Graphic Design is a complex field to break into. To succeed as a Graphic Designer, you must develop a solid understanding of core design principles, colour theory, typography, and more. What is Graphic Design? You're not alone!

Graphic Design

Inkbot Design

JUNE 1, 2024

Here are some options for potential freelance careers : Writing/Editing Web/Graphic Design Programming/Development Virtual Assistance Marketing/Social Media Consulting/Coaching Photography/Videography Don't see your specialty listed? First, you must identify your specialised skill set and determine what freelance services you will sell.

Freelance

Canny

NOVEMBER 22, 2022

It’s different because there are countless project types to pick and choose from, each spanning various different mediums, from web design all the way to content. That’s another point worth mentioning: Try not to write a project brief that is more than a few pages long (we’d class “a few” as between 1-4 pages tops).

Templates