Inkbot Design
AUGUST 8, 2023
The increasing necessity for flexible, scalable branding has made logo design complex. Before delving into seminal literature on logo creation, it is worth understanding the significance of this deceptively simple branding element. At its core, a logo provides instant visual recognition of a company.
Inkbot Design
AUGUST 23, 2023
Join me for an insider's perspective on logo design. We will explore what makes logos endure as cultural icons and the psychology behind why specific visuals appeal more than others. You will gain practical insights into logo creation from concept to final delivery, illustrated by case studies of famous logos and my work.
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Inkbot Design
JULY 26, 2023
1 Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students Lupton, Ellen (Author) English (Publication Language) 224 Pages – 10/06/2010 (Publication Date) – Princeton Architectural Press (Publisher) −$12.56 $15.39 Sale Bestseller No.
Inkbot Design
JANUARY 31, 2024
The most impactful logo designs capture a nuanced symbolic visual language brimming with contextual references only the target audience will fully appreciate. History and culture remain invaluable anchor points for logo creation, from symbolic icons to regional typographic styles incorporating vintage design motifs.
Inkbot Design
AUGUST 5, 2023
A well-designed logo can grab their attention as viewers flip through channels or stream shows and build instant brand recognition. The most iconic symbols become seared into the public consciousness, invoking the values, memories, and associations of the channel they represent. Yet the logo's simplicity is also crucial to its success.
Inkbot Design
NOVEMBER 4, 2023
The graphics team that finalised the logo kept it simple – white lines forming a stylised outline of the building's famous roof against a bright red background. This logo had to encapsulate Sydney's most famous architectural landmark perfectly. But officials later admitted they underestimated public blowback on the price.
Design Wizard
JUNE 9, 2021
The font has a distinct look that is steeped in history, but also one that’s very present in the modern age. The long, slender typeface of the Gap logo is as iconic as the brand itself. Gap had changed their logo in 2010, but after a public outcry, they reverted back to this classic design. Spire Regular – Gap.
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