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New wellness app Lemon & Black hopes to offer a beacon of light amongst the gloom, and its new identity by design studio Ghost certainly brings some sunshine. Ghost stepped in to design its identity from scratch and develop a tone of voice that would resonate with its target audience.
As a result, food and drink branding is one of the most dynamic areas for creative inspiration, with brands constantly leveraging bold design choices, eco-conscious packaging, and innovative visual storytelling to connect with their audience on a deeper level. This offers a sustainable alternative in a traditionally wasteful industry.
Science and art aside, a big part of the process is finding the right inspirations. In this article, you will see a rich hand-picked collection of good color combinations that aim just that- to inspire and vibe with you. In the first example, you will see a visual identity of the INOVA educational center by John William.
Every day, we are inspired by our surroundings whether we realize it or not, and that’s especially true for those of us who are more creative-minded. We see inspiration in everything, from massive murals down to the packaging on that granola bar you packed for lunch. Keep it simple. Less is more. Remember that.
Founder and Creative Partner, Mark Christou, emphasizes that “The brand identity and design were developed to tell a story around the world of shrubs and the spirit of wildness that comes from this farm-based brand.” . The black can expresses a strong presence on shelf, with bright ingredient illustrations and typography in contrast.
Even though so much advertising has moved online, an inspiring ad in print can still stand out and grab readers’ attention. Think of a twist that gets your key message and brand identity across that makes your audience stop and look more closely. Source: IKEA. Keep it Simple But Provocative. Ads of the World.
The Bristol-based studio recently designed the visual identity for whisky soda mix Mogul & Dram. The British brand is inspired by a Japanese drink, the Suntory Highball, which mixes sparkling water with whisky. Mogul & Dram drinks are infused with either lemon or grapefruit and have fewer than 100 calories.
Even the Ace Hotel Brooklyn accents its rugged brutalist-inspired lobby with half-moon windows. Luxe marble on windowsills and other surfaces, custom mirrored installations, hits of stainless steel and curious sculptural foam display plinths fortify the unique identity of each floor. Obsidian, by the Black Artists + Designers Guild.
Ugly Drinks were originally a sparkling water brand but they have now moved into other flavours such as lemon & lime, triple berry, orange, and tropical flavours. As this market is so overcrowded, the product packaging for Graze needs to be eye-catching and inspiring. and baseball games.
Once chosen, they become part of a company’s identity and help to shape how they are perceived by the public. Colors like pink are feminine and fun, while black is refined, elegant and professional. The brand color palette is inspired by the ESM Inbound office, which is a mosaic of colorful sticky notes. The 100 Brand Colors.
Read on to get inspired for your next Business Card project! Each color invokes different identities and connotations, which can significantly influence how your business is perceived. Consider using a palette that combines the tactile qualities of cotton paper with tinted whites, warm browns, and blacks.
We woke up early and I asked her to stand by the old lemon tree. The photo was taken in The Engine Room, a black box performance space that is quite disorienting to be in when the lights are low. Observing them in this stage makes me reminiscent of my childhood, leaving me pondering the meaning and importance of identity.
All of it can be fully customised in line with the identity of the brand. They seem like random designs, but they’re actually inspired by the doodles people leave behind on beer mats. In this instance, High Water changes up the colours used to represent water (or sand in the case of the lemon and elderflower flavour).
This rebrand was huge for Mug, as despite the layout of the design being practically identical, the graphics were changed to give more of a 3D effect. This packaging design is way more friendly than before, and gives the brand more of a personality compared to their 2D identity before, that was quite frankly, a bit dated.
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