Wolff Olins creates a renewed, defiantly optimistic brand identity for LG
Creative Boom
SEPTEMBER 4, 2023
Core values To convey this message in a dynamic and youthful manner, LG partnered with global brand consultancy Wolff Olins to re-establish its visual identity. This brand reinvention introduces a younger and more dynamic visual identity that resonates more deeply with consumers across all generations and backgrounds.
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