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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

As we approach 2025, the creative industry stands at a fascinating crossroads. To gauge the industry's mood, we've spoken to leading creative directors, agency founders, and industry visionaries about the trends they believe will define 2025. Whether you love it or hate it, one thing's for sure: you can no longer ignore it.

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10 New Branding Trends You Need to Know About Now

Inkbot Design

According to a recent study by the branding agency KRC Research, millennials (those born between 1980 and 2000) are more likely to identify with the word “brand” than any other generation before them. This meant that people used to think about logos, fonts, illustrations, colours, and patterns.

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ChatGPT meets UX Research: unlocking new frontiers

UX Collective

Let’s look at its potential for user research, delve into its uses and challenges, and find some valuable insights that will allow us to harness its remarkable capabilities fully. AI will probably automate some tasks completely in the long run, but new opportunities will arise.

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Illustration Trends: What creative directors are commissioning in 2025

Creative Boom

By Carolina Rodriguez Fuenmayor Using company data and insight from its agenting team, IllustrationX has written an evidence-based look at what's trending in illustration as 2025 gets underway. Art including every kind of illustration is one of the things that makes us human. Trending: Let the Line Define!

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2024: a year in review for the creative industries

Creative Boom

Jaguar's rebrand was the most talked-about rebrand of the year We look back at the biggest creative stories of 2024, what was behind them, and why they mattered. The challenges facing creatives and agencies have been multifold, from economic disruption to political change and a rapidly evolving media landscape. AI was a big topic.

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Reflections on 2024: creative wins, and the lessons we can all learn from them

Creative Boom

Below, we share some of these insights, and the stories of personal and career achievements that inspire them. One is to provide a light at the end of the tunnel: a reminder that tough times don't last forever and that things will get better. Take for example, illustrator Aelfleda Clackson.

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Thinking of going freelance in 2025? Here's what you need to know

Creative Boom

To give you some pointers, we've gathered insights from seasoned freelancers across the creative industry to help you navigate this significant career transition. Their candid advice reveals both the challenges and rewards of the freelance journey, offering practical steps for those ready to take the plunge in 2025.

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