Inkbot Design

APRIL 15, 2024

So why wait? E-commerce: The Gateway to Retail Therapy An e-commerce website can be your ticket to success if you are good at recognising mass-market consumer products. What is the secret to thriving in ecommerce? Everything happens online, from ordering your favourite food to booking that dream holiday. And guess what?

Internet and Software Development

Inkbot Design

JANUARY 21, 2024

Consistency in Branding: Why It Matters and How to Achieve It Building a strong, recognisable brand is critical for any business looking to stand out in a crowded marketplace. So why does consistency matter so much for branding success ? But crafting a solid brand goes far beyond just designing an eye-catching logo.

Brand

Inkbot Design

AUGUST 13, 2024

The Rise of the Graphic Design Influencer: Shaping Visual Culture In this world driven by what we see, influential people in graphic design have become the voices that shape fashion, accelerate creativity and transform the industry. But what is a graphic design influencer? How did they become such influential figures in the design world?

Graphic Design

Inkbot Design

JANUARY 9, 2024

Core design principles Concepts of visual organisation and composition Creative problem-solving processes Graphic design history Ideal for beginners yet insightful for experienced designers, Graphic Design Theory helps cement core graphic design knowledge. Read on for the cream of the crop regarding design literature.

Publication

Inkbot Design

FEBRUARY 17, 2024

The 26 Best Books for Creative Business Owners Hey there, fellow creative entrepreneurs! But let's be honest: launching and sustaining a successful venture isn't always a walk in the park. That's why I've curated a list of the best books for creative business owners like you and me. Buy on Amazon 2.

Publication

Inkbot Design

JULY 15, 2023

Are you ready to take your skills to the next level and unlock the secret recipe for success in the digital age? I'm excited to share the five best product management books that will equip you with the knowledge, strategies, and insights needed to thrive in today's digital realm. But why books, you may ask?

Product Management

Inkbot Design

APRIL 20, 2024

Keyword Research: The Backbone of SEO Success Before starting with the details, let’s discuss why keyword research is vital. Keyword Research: The Backbone of SEO Success Before starting with the details, let’s discuss why keyword research is vital. Any business hoping to thrive must have a solid online presence.

Internet and Software Development

Inkbot Design

JULY 23, 2024

But why does it matter? The Brand-Building Power of Visuals It’s not just about catching people’s eyes with good-looking pictures – they also help build brand recognition! This is what social media graphic design can do. So buckle up! Are you ready to turn your social feed into a visual feast? Well… with great graphic design!

Media

Inkbot Design

FEBRUARY 5, 2024

Essentially, it defines what a brand stands for and why it exists. Why does it exist, and what need does it fulfil? Why does it exist, and what need does it fulfil? Why Does Brand Essence Matter? This drives preference and loyalty, fueling commercial success. What Exactly is Brand Essence? What problem do we solve?

Brand

Inkbot Design

MAY 21, 2024

And that’s where holiday marketing comes in, ya filthy animals – your secret weapon to sleighing the competition. Why Holiday Marketing Matters Are you still waiting to sell this festive frenzy the attention it deserves? Get in there with top-notch promotions and creative yuletide magic before the competition raises the jingle volume.

Marketing

Inkbot Design

APRIL 6, 2024

We’ll show you what made them so effective and how their creative teams came up with ideas that would go on to impact pop culture. Creative and original — You need groundbreaking ideas and innovative creativity to stand out from the daily hordes of commercials. On your way to work, you see a billboard.

Marketing

Inkbot Design

AUGUST 15, 2024

This post will take us through both the art and science behind creating successful brands within charities’ settings, showing us ways of developing such identities that are true to their missions and strong enough to cut through all other distractions around us. They are performing wonders – turning people’s lives around daily.

Brand

Inkbot Design

SEPTEMBER 17, 2024

Fear not, intrepid entrepreneur, for this guide is your secret weapon to marketing on a shoestring budget. Why Marketing Matters for Startups Before we get into the details, let's talk business: Why should I care about marketing when I'm busy starting up? Marketing is your megaphone, your spotlight, and your secret sauce in one.

Marketing

Inkbot Design

MARCH 17, 2024

Think of it like a secret superpower that helps put your business on the map (quite literally). ” So why does local SEO matter so darn much? That's where local SEO comes in – it's like a secret sauce that boosts your chances of being one of those top dogs in your area. But never fear, my friends!

Digital

Inkbot Design

JULY 21, 2023

Custom Labelling: The Power of Personalised Branding Do you ever wonder what sets your favourite brands apart from the rest? It's all about that tiny but mighty detail known as “custom labelling” – the secret sauce that unleashes the true power of personalised branding.

Branding

Inkbot Design

MAY 26, 2023

Melding Website Design and Digital Marketing for Unbeatable Success Are you ready for a transformational journey that bridges the gap between jaw-dropping website design and highly effective digital marketing ? The alchemical art of harmoniously integrating website design and digital marketing for an unbeatable level of success.

Marketing

Inkbot Design

JUNE 4, 2023

1: Harnessing the Power of Content Marketing 1.1 1: Harnessing the Power of Content Marketing 1.1 Now, let me share some valuable tips on maximising the power of blogging, even if you're working with a shoestring budget. But what if I told you that the heftiest budgets do not always steal the show? Yes, you read that right!

Marketing

Inkbot Design

MAY 18, 2023

Flexibility and Freedom Working from home has become increasingly popular, and it's no wonder why. Flexibility and Freedom Working from home has become increasingly popular, and it's no wonder why. Imagine having the power to design your schedule, select your preferred work environment, and wave goodbye to the tiresome daily commute.

Production

Inkbot Design

JULY 24, 2023

If you've ever dreamt of turning your passion into a successful business or creating something truly innovative, you've come to the right place. That's why we're here—to be your trusty guide through the labyrinth of startup development. Are you ready to embark on an exhilarating journey into the world of startups?

Marketing

Inkbot Design

JULY 23, 2023

How to Write an Irresistible Brand Positioning Statement Are you ready to unlock the secrets behind crafting a brand positioning statement to leave your competition in the dust? A brand positioning statement is the powerful compass that guides every decision you make, from product development to marketing strategies. Are you ready?

Brand

Inkbot Design

SEPTEMBER 25, 2023

Why is identifying a niche market important? Firstly, it allows businesses to focus their efforts and resources on a specific target audience, increasing the chances of success. How to Identify & Dominate a Niche Market Finding an untapped or underserved niche market can be like striking gold for an entrepreneur or small business.

Marketing

Inkbot Design

MAY 21, 2023

The big question hits you—why isn't your brand connecting with your target audience? Well, let me share a little secret. Building a successful business is much more than having a great product or service. A brand strategist is like the secret sauce to your business recipe. But then, crickets.

Brand

Inkbot Design

AUGUST 23, 2024

1 – The Power of Storytelling Have you ever noticed that a good tale can keep your attention like a cat is fascinated by a laser pointer? 1 – The Power of Storytelling Have you ever noticed that a good tale can keep your attention like a cat is fascinated by a laser pointer? Trust me on this: people love stories.

Marketing

Just Creative

OCTOBER 29, 2020

If you make it a priority, you can take better care of your mental and physical wellness while spending more time with your family, pets and other loved ones. Half the battle is getting out from underneath your covers and physically moving to a place that inspires creativity and production. With more freedom comes more responsibility.

Freelance

Inkbot Design

APRIL 22, 2024

Real Estate Marketing: The Keys to Success Congratulations on acquiring a realtor licence, which means you are ready to sell properties and earn some commissions. This article will reveal my top real estate marketing secrets and tips as an experienced agent. A solid long-term success needs a strong marketing game, too.

Marketing

Inkbot Design

SEPTEMBER 18, 2024

Product Marketing: Turning Ideas into Market Success Ever notice how some products seem to come out of nowhere, then the whole world is talking about them? The secret is this: Great product marketing starts long before the product is done. Is it time for you to turn your ideas into marketplace success ? Well, it isn't magic.

Marketing

Inkbot Design

MAY 16, 2023

If you're in business, whether small or big, you must pay attention to the power of social media. It's time to turn likes into love and followers into fans. Social Media Content Planning: Strategies for Engaging Your Audience Welcome to the ever-evolving, always-surprising world of social media ! As of 2023, 4.72 Let's get started!

Media

Creative Review

NOVEMBER 25, 2020

Whether in sustainability, asylum rights or economic justice, as a brand, Ben & Jerry’s seems to have done what many regard as near impossible: it’s succeeded in promoting a belief in ‘Peace, Love and Ice Cream’ over the past 40 years both profitably and, importantly, authentically.

Branding

Inkbot Design

APRIL 28, 2024

Social Media for Business: Success in the Digital Age Social media has become a necessary part of any business’s marketing strategy regardless of size or industry. But why is it such a big deal, you may ask? Why Social Media for Business Matters Now, let’s discuss why you should use social media for business. Yes, please!

Media

Inkbot Design

SEPTEMBER 19, 2024

It is about authentic, messy and wonderful people with all their quirks, needs, and secret desires. It is about authentic, messy and wonderful people with all their quirks, needs, and secret desires. So, why should you care about designing for different age groups? Welcome to the wild world of age-specific design.

Production

Inkbot Design

APRIL 9, 2024

Why Growth Matters Give me a holler if you’ve heard this before: If your business isn’t growing, it’s dying. So, trust me when I say that early-stage growth is critical to success and vital for keeping cash in the bank. Define Your “Why” Here's a philosophical question: why do you want to grow your small business ?

Marketing

Inkbot Design

NOVEMBER 28, 2024

Unknown to Unforgettable: Small Business Branding Secrets Branding isn't just a buzzword tossed around marketing meetings. So, let's dive into what branding means and why it matters, especially for small businesses. Here's why small business branding is crucial: Creates Recognition : A strong brand makes your business memorable.

Brand

Inkbot Design

JANUARY 28, 2025

The History of Advertising: From Mad Men to Data In 1960, advertising executives would down three martinis at lunch, sketch an idea on a napkin, and call it a million-dollar campaign. Today, an algorithm can predict what you'll buy before you know you want it. We're bombarded with anywhere from 4,000 to 10,000. So how did we get here? That's right!

Advertising

Inkbot Design

DECEMBER 4, 2024

Today, success hinges on a holistic approach that integrates cutting-edge optimisation techniques with a commitment to long-term value. In this article, we'll explore 13 powerful SEO optimisation techniques that will enhance your visibility and ensure your brand remains relevant and resilient in the face of rapid change.

Web Design