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Inclusive Sans expands upon Penguin’s history with playfulness and curiosity

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Words Paul Moore — Date 15 July 2025 Work Creative Industry Graphic Design Book Typography Logo Rebrand Branding After designing Inclusive Sans , a research-driven typeface focused on accessibility and readability, the designer Olivia King revealed a gap in available typefaces that were both accessible and suitable for branding.

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Richard Turley gives Air’s identity space to breathe through simplicity and parody

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Words Paul Moore — Date 16 July 2025 Work Creative Industry Product Design Web Design Identity App Branding We can all sniff out a pretentious rebrand. His team travelled and drew hundreds of A’s on every material known to man, exploring every direction until they realised the greatest rebrand was to hardly rebrand.

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ESH’s enigmatic rebrand for an orchestra invites you to a secret society of music

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Reading "ESH’s enigmatic rebrand for." Words Paul Moore — Date 17 June 2025 Tags Work Digital Graphic Design Rebrand Web Design Music Branding Share Speaking to Alina Kotlyachkova, programme manager of ESH, a Moscow-based design agency concocted in university, I felt like I was falling down a rabbit hole.

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New Designers at 40: celebrating four decades of emerging creative talent

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Words Sponsored Content — Date 16 June 2025 Sponsored Content Work Graphic Design Illustration Exhibition Sustainability This summer, New Designers returns to London for its 40th anniversary – it’s a milestone that feels as much about celebrating the future as it is about honouring the past.

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After Hours’ new identity is expressive, layered, and always on the move

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POV Forward Thinking Review of the Year Editorial Team Jenny Brewer Olivia Hingley Ellis Tree Elizabeth Goodspeed Liz Gorny Extra nice Extra Search Account Social After Hours’ new identity is expressive, layered, and always on the move The duo behind the creative studio talks through its recent refresh, and why they choose to operate fully remote.

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“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity

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As many of us have discovered the hard way, creativity can’t be forced – and Laura has learnt she has to feel a “yes” somewhere in her gut at the outset of the project. Reading "“What surrounds a brand."

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Collins rebrand for Muse Group channels the invisible phenomena of experiencing music

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Reading "Collins rebrand for Muse." Date 22 July 2025 Words Paul Moore Tags Work Graphic Design Typography Rebrand Identity Music Process Share Here’s how Collins got around to creating some of the hottest design of the year.