Canny

MAY 15, 2024

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed.

Marketing 148

Marketing Marketing Brand Branding 148

Inkbot Design

MAY 18, 2024

Sales and Marketing: How to Drive Business Growth Hey, guys! Exactly, sales and marketing! This is where the sales force and marketers come in as superheroes, spreading the word and convincing people to buy your product or service. Understanding the Marketing Mavens What is marketing?

Marketing 67

Marketing Marketing Production Media 67

Inkbot Design

SEPTEMBER 27, 2023

Branding vs Advertising: Understanding the Power of Perception and Promotion Branding and advertising are two essential components of a business's marketing strategy. On the other hand, advertising is a paid tactic within marketing that involves displaying advertisements for a business through various channels.

Advertising 97

Advertising Advertising Brand Branding 97

Inkbot Design

SEPTEMBER 7, 2022

7 Best Growth Marketing Strategies For B2B. The B2B world is changing, and the definitions of marketing have evolved to fit. This has led to new strategies as marketers adapt to their changing environment. What is Growth Marketing? What is Growth Marketing?

Marketing 82

Marketing Marketing Advertising Advertising 82

Inkbot Design

OCTOBER 17, 2023

How to Scale Your Brand for Sustainable Growth Scaling your brand is not just a luxury in today's dynamic business environment; it's a necessity. Brand scaling becomes your ticket to long-term growth and profitability in a world where staying competitive is crucial. Brand scaling isn't a mere option—it's a strategic imperative.

Brand 76

Brand Branding Marketing Marketing 76

Inkbot Design

OCTOBER 17, 2023

How to Scale Your Brand for Sustainable Growth Scaling your brand is not just a luxury in today's dynamic business environment; it's a necessity. Brand scaling becomes your ticket to long-term growth and profitability in a world where staying competitive is crucial. Brand scaling isn't a mere option—it's a strategic imperative.

Brand 76

Brand Branding Marketing Marketing 76

UX Collective

JANUARY 16, 2022

There’s 98 sketchnotes in the link provided below, covering all aspects of Design, UX, Research, Product design, Strategy, Marketing, Creativity, Personal Growth etc. I’ve gone through all my digital sketchnotes, and compiled them all into one huge PDF as a resource to share with the community.

Marketing 121

Marketing Marketing Production Design Strategy 121

Inkbot Design

OCTOBER 16, 2023

Brand Growth Strategy: An Introduction to Branding A brand growth strategy is a long-term plan companies implement to increase their market share and brand equity. Companies can achieve long-term growth and beat the competition with a practical, well-defined brand growth strategy.

Brand 75

Brand Branding Marketing Marketing 75

Inkbot Design

MAY 9, 2022

6 Growth Marketing Strategies You Can Start Using Today. From building buzz through to nurturing loyal audiences to generating leads to driving growth, there are multiple strategies you can use right now to get your business off the ground. You might ask yourself, “How does growth marketing work?”

Marketing 80

Marketing Marketing Production Advertising 80

Inkbot Design

JANUARY 8, 2024

International Brand Strategy: Build a Global Brand Developing an effective international brand strategy is crucial for companies looking to expand their reach into new markets abroad. With the right approach, brands can resonate with consumers across cultures and countries to drive business growth on a global scale.

Brand 74

Brand Branding Marketing Marketing 74

Inkbot Design

SEPTEMBER 3, 2023

This includes assessing the market landscape, evaluating startup costs and financing options, formulating a business model, and mapping out processes and operations. Implementing marketing campaigns. Studying your target market in-depth: Identify who your ideal customers would be. Hiring staff. Establishing company culture.

Marketing 103

Marketing Marketing Brand Branding 103

Inkbot Design

DECEMBER 22, 2023

Why You Need a Brand Innovation Strategy Brand innovation is critical for companies looking to stay relevant, profitable, and poised for growth in an ever-changing market landscape. But what exactly does an impactful brand innovation strategy entail? But what exactly does an impactful brand innovation strategy entail?

Brand 80

Brand Branding Marketing Marketing 80

Inkbot Design

MAY 31, 2023

Ansoff Matrix: A Comprehensive Guide for Business Success There's a strategic tool that has been lighting the path to successful business growth for decades – the Ansoff Matrix. On the other axis, you've got whom you're selling to: new and existing markets. This is often seen as the least risky strategy.

Marketing 64

Marketing Marketing Production Portfolio 64

Inkbot Design

OCTOBER 24, 2023

Building a Brand Strategy: Essentials for Long-term Success Building a brand strategy is essential for long-term success. The brand strategy encompasses a range of activities to create a solid and distinguishable brand identity that resonates with the target audience.

Brand 95

Brand Branding Marketing Marketing 95

Inkbot Design

OCTOBER 25, 2023

Rebranding Exercise: A Strategic Approach to Business Growth As we approach the new year, companies across industries realise that standing out in today's crowded marketplace requires a distinct and memorable brand identity. Rebranding helps companies align their identities with shifting consumer tastes and market trends.

Marketing 85

Marketing Marketing Brand Branding 85

Inkbot Design

MARCH 29, 2023

The Art of Planning for Growth: Tips and Strategies In the competitive world of business, stagnation is not an option. Growth is necessary for success, and its implementation can seem daunting – especially if you are launching a new venture or trying to revitalise an existing one.

Art 72

Art Arts and Crafts Marketing Marketing 72

Abduzeedo

FEBRUARY 2, 2024

Branding: A Deep Dive into BeGrowth's Visual Identity abduzeedo 0202—24 Dive into BeGrowth's branding and visual identity strategy, crafted by Berriel Brands. Discover how their innovative approach boosts client growth. In today's fast-paced digital world, the significance of a strong branding and visual identity cannot be overstated.

Brand 46

Brand Branding Client Marketing 46

Inkbot Design

JANUARY 4, 2024

What is Viral Marketing, and Why Does it Matter? Viral marketing refers to marketing techniques that seek to spread information about a product or service from person to person as a virus spreads from one host to another. This stimulates the sharing momentum and word-of-mouth buzz vital for exposure and traffic growth.

Marketing 78

Marketing Marketing Networking Arts and Crafts 78

Inkbot Design

FEBRUARY 6, 2024

It involves creating a new brand name , logo, design system, marketing materials, messaging, and more to replace outdated or ineffective branding. Mergers and Acquisitions When companies merge or acquire others, branding must often change to reflect the new organisation and strategy. How Much Does It Cost To Rebrand?

Marketing 98

Marketing Marketing Agency Brand 98

Inkbot Design

MARCH 13, 2023

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 137

Marketing Marketing Digital Internet and Software Development 137

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 68

Marketing Marketing Media Advertising 68

Inkbot Design

APRIL 20, 2023

Website Marketing: A Comprehensive Guide In today's increasingly digital world, marketing strategies have evolved to focus predominantly on online platforms. As the internet permeates every aspect of daily life, having a robust online presence has become indispensable to any successful business strategy.

Marketing 104

Marketing Marketing Advertising Advertising 104

Inkbot Design

JANUARY 19, 2024

The umbrella branding strategy allows a company to introduce new products associated with its existing brand. This helps establish trust and recognition while allowing flexibility to expand into new markets. An umbrella brand is a branding strategy that involves marketing many related products under a single brand name.

Brand 82

Brand Branding Internet and Software Development Marketing 82

Inkbot Design

JULY 7, 2023

How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. Statistics reveal the sheer magnitude of social media's impact on marketing efforts.

Media 102

Media Marketing Marketing Brand 102

Inkbot Design

DECEMBER 27, 2023

Learn Digital Marketing: The Complete Guide for Beginners Digital marketing has revolutionised how businesses promote their products and services. This comprehensive guide will teach you how to learn digital marketing to grow your business. Why Learn Digital Marketing?

Marketing 74

Marketing Marketing Digital Media 74

Inkbot Design

MARCH 1, 2024

Instagram Stories Marketing: A Comprehensive Guide Instagram Stories have quickly become one of the most popular ways for brands to connect with their audience. An effective Instagram Stories strategy is critical to standing out in the highly competitive social media landscape. What Are Instagram Stories?

Marketing 73

Marketing Marketing Arts and Crafts Brand 73

Inkbot Design

SEPTEMBER 21, 2023

This comprehensive guide to B2B branding will explore why branding is crucial for B2B businesses and the key elements contributing to successful branding strategies. Regularly assess the effectiveness of your branding strategies and make adjustments as needed. Why is Branding Important for B2B Businesses?

Brand 75

Brand Branding Marketing Marketing 75

Inkbot Design

APRIL 14, 2023

Content Marketing Guide: Strategies and Tips for Success Content marketing has become an integral part of every marketing strategy nowadays. This guide will walk you through the essentials of content marketing, providing you with valuable insights, strategies, and tips for success.

Marketing 138

Marketing Marketing Media Infographics 138

Inkbot Design

AUGUST 8, 2023

Top 10 Best Marketing Blogs to Propel Your Business The dazzling marketing world is a nonstop whirlwind, with new strategies materialising at warp speed and trends quaking the industry seemingly overnight. The internet is bursting with brilliant marketing blogs by proven experts and thought leaders.

Marketing 76

Marketing Marketing Arts and Crafts Media 76

Inkbot Design

DECEMBER 29, 2023

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. However, while related, they refer to distinct strategies and concepts. ” What is Marketing? What is Advertising?

Advertising 81

Advertising Advertising Marketing Marketing 81

Inkbot Design

OCTOBER 18, 2023

Importance of Creative Branding in Today's Competitive Market Creative branding is pivotal in helping businesses cater to their customers' needs using imaginative marketing approaches that grab attention and spark interest. This, in turn, fuеls customеr еngagеmеnt and cultivatеs unwavеring loyalty.

Brand 100

Brand Branding Arts and Crafts Marketing 100

Inkbot Design

NOVEMBER 21, 2023

8 Marketing Strategies for Small Business Owners Marketing is crucial for the success of small businesses. It allows them to promote their products or services, reach their target audience, and drive growth. However, small business owners often face unique challenges when it comes to marketing.

Marketing 90

Marketing Marketing Advertising Advertising 90

HONGKIAT

SEPTEMBER 20, 2023

We all have flaws, but these imperfections can serve as catalysts for our growth. In the business world, this principle is key to effective marketing. How to Balance Marketing Yourself With Getting Work Done How to Balance Marketing Yourself With Getting Work Done We all know that marketing is vital to any freelancer's career.

Freelance 109

Freelance Freelance Client Marketing 109

UX Collective

JANUARY 6, 2024

Growth Design and the big shift happening in our industry. There has been a big shift from the focus on a growth mindset to another set of thinking, efficiency, profitability, or any measurable metrics to tackle these stubborn market conditions. [1] 2023 might not sound like a good year for many tech people. And that is all.

Marketing 111

Marketing Marketing Patterns Production 111

Graphic Design Junction

FEBRUARY 27, 2023

Do remember the dynamics of marketing have vastly changed, Covid-19 caused a huge boom in digitalization and now strategies are more focused on the digital aspect, 2022 has seen everything come online, and branding will have some serious challenges in 2023 as still, many Brands are having a difficulty adapting to the new Online age.

Brand 128

Brand Branding Marketing Marketing 128

Inkbot Design

MARCH 25, 2023

Breaking the Mould: A Guide to Growing a Brand Regarding business success , one thing is always clear – growing a brand is a non-negotiable if you seek long-term growth. As it turns out, market research shows that consumers prefer to purchase products from brands they’re familiar with or know. Why is it necessary?

Brand 86

Brand Branding Marketing Marketing 86

Inkbot Design

DECEMBER 8, 2023

How to Create a Visual Content Marketing Strategy In today's cluttered digital landscape, visual content has become vital to any effective content marketing strategy. This article will explore best practices for creating an integrated visual content marketing strategy tailored to your business goals.

Marketing 85

Marketing Marketing Education Production 85