Netflix vs. decision fatigue: How to solve the paradox of choice
UX Collective
MAY 15, 2021
Netflix home page for a user The more you have choices, the more you struggle to choose. That is the paradox of choice which creates decision fatigue for Netflix users. To fight against this phenomenon, Netflix announced a new shuffle feature to facilitate the decision: “Play Something” to launch automatically something to watch. Recommendations are still made on series and films you have already watch on Netflix: if you watched them, you liked them, so we recommend you something similar.
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