SomeOne crafts sophisticated, aspirational branding for the National Youth Orchestra
Creative Boom
SEPTEMBER 20, 2023
Branding for young people is full of pitfalls, from appearing patronising to engaging in cliches. The new visual identity for the National Youth Orchestra by SomeOne avoids these traps and helps the organisation on its mission to change lives. The National Youth Orchestra was founded in 1948 as a post-war symbol of hope and confidence. Rather than being elitist, the idea was to encourage young people to improve their lives through music, a philosophy it retains today.
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