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One of the key components of building a successful brand is developing a strong visual identity. This article looks at what a visual identity is, why it’s important for your brand, and how to build one that’s memorable and unique. What is a Visual Identity? A brand’s visual identity is a combination of graphic elements that represent and identify it, including its logo, color palette, typography, imagery, and other design elements.
Creative logo design serves as a powerful tool in today’s visually driven world, capturing the essence of a brand in a single symbol or wordmark. A well-crafted logo not only represents a company’s identity but also leaves a lasting impression on its audience. With the ever-evolving design landscape, the possibilities for logo creation are endless, leading to a plethora of innovative and inspiring designs.
London-based illustrator Sarah Peters has liberated herself from the fear of making mistakes by taking her work in a surprising new direction with her 50 Faces Challenge, where she tasks herself with drawing a different portrait over 50 days. Getting stuck in a rut and worrying about the standard of your work is a common concern for creatives. This can lead artwork to become stagnated and uninspiring, but there are ways to break out of it.
Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People
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“Colorful” is an accurate word when discussing the cast of characters associated with the rich history of synth maker Moog Music over its span of seven decades. Parliament Funkadelic’s futuristic P-funk party? Check. Gary Numan’s dystopian synth pop melodies? Definitely. Dr. Dre’s laid back G-funk West Coast vibes? Most definitely.
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Our daily routines have long included graphic design. A successful company today can only be imagined with a unique face created by designers. These individuals are experts in their field, so they know what will set you apart. The demand for these experts has remained strong over time. From 2021 to 2031, it is only anticipated to increase by 3% annually.
Graphic design and essay writing, what an interesting and diverse set of fields that most people wouldn’t think have a lot in common. The truth is, they do. Both these arise from the need to communicate using different mediums, Still, did you know the intersection of graphic design principles and essay composition is a lot deeper than we know? It refers to the application or usage of design principles and methods to improve the visual expression and overall effectiveness of written essays.
For NYCxDesign 2023 , Sight Unseen launched an exhibition to debut its latest additions to their Sight Unseen Collection , which includes the work of both up-and-coming and established designers. Work from 23 global designers and studios is on display through May 24, 2023, and can be ordered directly from Sight Unseen. The exhibition of furniture, lighting, and objects is happening at the Voltz Clarke gallery on the Lower East Side, featured with the abstract art of France-based painter, Heather
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Rachel O’Regan, an illustrator and graphic designer from Ireland, is known for her recent work that showcases a minimalist and realistic approach, emphasizing post-modern design and the use of colors. Below you can see a small selection of Rachel’s illustrations. For more, please visit her website or follow this talented illustrator on Instagram.
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The entrepreneurial landscape is awash with potential, yet one of the most significant challenges entrepreneurs face is identifying a viable, market-ready business idea. This is where a Business Idea Generator comes in. It’s a tool or service, often AI-powered, that provides novel business ideas based on specific parameters like personal interests, industry trends, and market gaps.
On May 8, the architecture labour movement took another big step forward: Workers at Snøhetta’s U.S. offices filed a petition to unionize with the National Labor Relations Board (NLRB). While the news came just two weeks ago, the campaign has been in the works since before SHoP Architects’ historic union drive went public in December 2021. The petition includes 65 full and part-time employees across disciplines — from architects and designers to project leaders and operations staff — at both the
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The Fisherman and His Soul, a picture book by PeiHsin Cho adapted from Oscar Wilde’s tale of the same name. PeiHsin is a talented visual storyteller hailing from Taiwan and is currently based in London. She specializes in creating captivating illustrations and animations. The artist employs a combination of conventional and digital methods to delve into the potency of visual communication and convey the intricacies of human sentiments.
Nathalie Miebach, “Build Me a Platform” How does it feel to inhabit an irreversibly damaged planet? An exhibition opening at the Design Museum of Chicago this summer brings together works by ten artists and collectives that answer this question through data, color, tactility, and material. Curated by Colossal, At the Precipice: Responses to the Climate Crisis considers physical and emotional reactions in the era of environmental disaster and emphasizes how art can offer an accessible
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Speaker: Eden Spivak, Design Expert and Editor at Wix & Nir Horesh, Accessibility Lead and Senior Product Manager at Wix
When we design products or websites for people like ourselves, there are many others who are, as a result, left out. From visually impaired users who rely on assistive technology, to people with a temporary injury such as a broken arm, tech users are forever diverse and beautifully unique. The products we design can, and should, reflect the extremely wide range of human experiences and needs.
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