Inkbot Design

DECEMBER 27, 2023

Learn Digital Marketing: The Complete Guide for Beginners Digital marketing has revolutionised how businesses promote their products and services. With over 5 billion internet users worldwide, digital platforms provide unmatched opportunities to reach, engage, and convert customers.

Marketing 72

Marketing Marketing Digital Media 72

Creative Boom

APRIL 16, 2024

Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition. These are intended to evoke the light refracting through swirling wine.

Marketing 385

Marketing Marketing Brand Branding 385

Creative Boom

OCTOBER 1, 2023

So, the ad doesn't need to convince anyone that the product is good and, instead, wisely focuses on simply getting bums on seats. We think 'Shoulda' Been There' will help The Improv clubs around the country inspire anyone who needs to share a good 'in the moment' laugh with others right now." "The

Marketing 378

Marketing Marketing Advertising Advertising 378

Canny

SEPTEMBER 15, 2022

Like you, we can’t get enough of marketing movies and marketing-focused television. That said, if you were to ask me to pick between the two, I’d more than likely go with a movie where marketing is one of the main elements. Marketing movies, on the other hand, tend to be a lot easier to digest, in my opinion.

Marketing 147

Marketing Marketing Inspiration Networking 147

Creative Boom

FEBRUARY 6, 2023

Best of all, you don't have to create anything bespoke: any packaging created and released to market anywhere in the world between 1 July 2021 and June 2023 is eligible for entry into the 2023 competition, as long as it hasn't been entered previously. Big Fish's packaging has used simplicity and bold icons to make the product stand out.

Packaging Design 525

Packaging Design Inspiration Production Brand 525

Inkbot Design

APRIL 26, 2024

GDPR: How Data Privacy Shook Up Digital Marketing Back in the early days of the internet, nobody cared about data privacy. Brands took users’ digital footprints for granted; they feasted on consumer data and served us targeted ads like it was nothing. But with everything going digital came a realisation.

Marketing 65

Marketing Marketing Digital Brand 65

Canny

MAY 15, 2024

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed.

Marketing 148

Marketing Marketing Brand Branding 148

Inkbot Design

MAY 27, 2024

The Magic of a Brand Video Marketing Strategy Have you ever seen a mind-blowingly fantastic video? What if I said that through this medium alone, engagement, inspiration, and sales rates can be taken through the roof? This is what a successful brand video marketing strategy is made of. Well, no wonder they are!

Marketing 82

Marketing Marketing Brand Branding 82

Inkbot Design

MAY 21, 2024

Holiday Marketing: Sleigh Your Sales Strategy Oh, the holidays – that enchanting season when the world becomes a little brighter, bellies a little fuller and wallets… well, a little lighter. And that’s where holiday marketing comes in, ya filthy animals – your secret weapon to sleighing the competition. But for businesses?

Marketing 66

Marketing Marketing Production Brand 66

Canny

AUGUST 3, 2021

You would have heard of the word ‘marketing’ and will probably know someone who works in this field. But what does marketing actually mean? And more to the point, what do marketers actually do? One of the biggest problems with defining a marketing job description is that there’s so much to talk about.

Marketing 148

Marketing Marketing Media Graphic Design 148

Graphic Design Junction

JUNE 1, 2024

Our list explodes with over 50 inspiring web design examples , giving you the latest ideas to craft a site that stands out from the crowd. Exploring New Web Design Trends: 50+ Inspirational Examples Is your website feeling a bit stale? TopSphere Media Discover TopSphere Media, a leading video production company based in Fort Wayne, IN.

Web Design 89

Web Design Web Design Inspiration Internet and Software Development 89

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines like a diamond in a coal mine.

Marketing 77

Marketing Marketing Brand Branding 77

Just Creative

DECEMBER 8, 2020

Now is the time of year that business leaders and marketing teams start thinking about making the biggest impact possible with their video creation and marketing efforts during the next annum. Some of your marketing plans for 2021 might involve encouraging more customers to use the solutions you sell.

Marketing 342

Marketing Marketing Animation Production 342

Inkbot Design

FEBRUARY 17, 2024

Direct Mail Marketing: A Comprehensive Guide Imagine a world where your marketing efforts could reach the hands of your target audience directly. No digital distractions, no social media algorithms – just a physical message delivered straight to their doorstep. What is Direct Mail Marketing?

Marketing 88

Marketing Marketing Digital Coding 88

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

Digital 79

Digital Brand Branding Media 79

Inkbot Design

OCTOBER 5, 2022

Why User Experience Matters in Digital Marketing. When your brand customer base grows, digital marketing becomes more critical. There is a direct connection between user experience and digital marketing. Marketing campaigns are just the beginning, but they don't end there. Content is vital to UX.

Marketing 52

Marketing Marketing Digital Internet and Software Development 52

Inkbot Design

APRIL 28, 2024

Creative Packaging Design: Elevating Product Branding Do you know that feeling when you find a package so visually appealing that you just have to pick it up? However, creative packaging goes beyond beauty; it is a vital marketing tool that can significantly affect buying decisions. That is the power of creative packaging design.

Packaging Design 64

Packaging Design Production Brand Branding 64

UX Collective

JUNE 1, 2023

Most digital designers today are participating in some form of “continuous design”– iteratively improving and scaling a post-launch product — yet this is not reflected in the most common models that we use to describe the design process. I found myself straddling two era’s of design.

Production 89

Production Digital Internet and Software Development Consulting 89

UX Collective

JULY 24, 2023

Think inside the box: How accessibility shapes digital product design How constraints ignite creativity, spark innovation, and why accessibility is a uniquely effective constraint everyone should embrace. Let’s see how!

Production 85

Production Digital Self-employed Arts and Crafts 85

Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 139

Marketing Marketing Brand Branding 139

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 76

Marketing Marketing Media Brand 76

Inkbot Design

JULY 9, 2023

Top 10 Packaging Design Tips for Captivating Products Did you know that packaging plays a vital role in influencing purchasing decisions? How you package your product can make or break its success in the market. Did you know that 64% of consumers try a new product simply because the packaging catches their eye?

Packaging Design 143

Packaging Design Production Brand Branding 143

Noupe

APRIL 4, 2023

Marketing is about more than selling a product or service. If you’re a marketing professional, you already understand the importance of connecting with your target audience. If you’re a marketing professional, you already understand the importance of connecting with your target audience.

Marketing 120

Marketing Marketing Advertising Advertising 120

Inkbot Design

JANUARY 24, 2024

Product Thinking: The Mindset Driving Successful Products Product thinking is emerging as a crucial skill for building great digital products in the modern technology landscape. With consumers demanding exceptional digital experiences , having a product-focused mindset can give companies an edge.

Production 52

Production Marketing Marketing Publication 52

Noupe

FEBRUARY 12, 2024

Are you a seller and want to sell your products faster and smarter than others? During the process, you might face several challenges while promoting and delivering your products or services to customers. No wonder selling goods and services is challenging for everyone in today’s competitive market.

Production 117

Production Marketing Marketing Media 117

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends.

Marketing 68

Marketing Marketing Brand Branding 68

Noupe

FEBRUARY 9, 2022

Digital marketing plays an extremely vital role in developing the reliability and trustworthiness of a brand. You need to strategize your digital marketing plan for spreading brand awareness. . The logo of a brand in the online market is so important in forming a reputation. Digital Marketing is Important.

Marketing 109

Marketing Marketing Digital Brand 109

Inkbot Design

JANUARY 6, 2024

Designing For Print Vs Digital: The Differences The debate between print and digital design has raged for years. What key differences must designers consider with emerging new technologies when creating physical print mediums versus digital platforms? Print products rely on the CMYK (cyan, magenta, yellow, black) colour format.

Digital 83

Digital Print Layout Arts and Crafts 83

Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. Logo design tools on the market range from: Canva: User-friendly drag-and-drop templates to customise a logo with images, shapes, and fonts. Free basic package.

Marketing 74

Marketing Marketing Brand Branding 74

Inkbot Design

APRIL 20, 2024

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. It is imperative to bolster the marketing aspect of ethical branding with additional ethical endeavours. So, it was an unusual proof of the failure of the product! Design ethics has two things.

Marketing 67

Marketing Marketing Media Brand 67

Inkbot Design

OCTOBER 13, 2022

Branding in the Digital Age: Where's the Value? Branding is an essential part of the modern marketing world. When a consumer identifies a product or service with a brand, they form a relationship with the brand and the products or services it represents. In the digital age, branding is a lot easier than ever before.

Digital 129

Digital Brand Branding Marketing 129

Canny

MARCH 1, 2022

Now you might be thinking ‘what is a marketing TV show?’. The Marketing Brief Template. The Marketing Brief Template. Who knew these marketing TV shows provided more value than just entertainment. Let’s take a look at some of the best marketing TV shows to inspire your next campaign. And we get it.

Marketing 147

Marketing Marketing Inspiration Media 147

Inkbot Design

NOVEMBER 8, 2023

15 Things Creatives Need to Understand About Marketers The relationship between creatives and marketers is a delicate dance. Creatives rightly prioritise artistry, inspiration, and vision. Creatives rightly prioritise artistry, inspiration, and vision. Marketers live in a world of data, analytics, and strategy.

Marketing 84

Marketing Marketing Arts and Crafts Production 84

Inkbot Design

JANUARY 23, 2024

Co-Marketing: A Powerful Strategy for Business Growth Co-marketing, partnership marketing, or alliance marketing is an innovative approach for dramatically increasing the reach, exposure, and resources available to participating businesses. This ensures mutual benefit. This keeps the partnership accountable.

Marketing 81

Marketing Marketing Brand Branding 81

Canny

FEBRUARY 26, 2024

Consumers are often bombarded with options when it comes to buying just about anything, so the challenge for brands is not just to be seen, but to be memorable, and to resonate on a level that goes beyond the physicality of their products or services. In summary, a USP is not just a marketing tool but the heartbeat of your brand.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

MAY 16, 2024

Guide to the Top 10 Best Books on Marketing The truth is, in today’s world of computers, marketing has become the backbone of almost all businesses. Whether you are a young entrepreneur striving to establish your startup or an experienced player looking forward to expanding your business, mastering marketing principles is crucial.

Marketing 72

Marketing Marketing Publication Publishing 72

Inkbot Design

JANUARY 14, 2024

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. What colour practices work best digitally?

Marketing 69

Marketing Marketing Brand Branding 69