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Print is Dead. Long Live Print.

We And The Color

The printing industry in the rapid change of the digital age. Is print dead? This is a question that many people have asked in the age of digital media, where information and entertainment are increasingly consumed online. However, this growth is not evenly distributed across different segments of the market.

Print 98
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Digital Art Marketing: How to Develop a Strategy

Inkbot Design

Digital Art Marketing: How to Develop a Strategy The world of art is rapidly adapting to the digital age. As consumer behaviours and technology continue to evolve, artists and galleries must embrace digital art marketing to connect with new audiences and art buyers.

Digital 92
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Vintage Branding: Reviving the Classics for Modern Marketing

Inkbot Design

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines like a diamond in a coal mine.

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Designing For Print Vs Digital: The Differences

Inkbot Design

Designing For Print Vs Digital: The Differences The debate between print and digital design has raged for years. What key differences must designers consider with emerging new technologies when creating physical print mediums versus digital platforms? Print can’t always keep up. x 11” or A4.

Digital 84
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Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness

Inkbot Design

Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness Imagine walking down a bustling street surrounded by a sea of advertisements. In this crowded marketing landscape, how can businesses stand out and capture the hearts of their target audience? Now, why are stickers such a fantastic marketing tool?

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5 Reasons to Use Direct Mail Advertising in Your Marketing Plan

Inkbot Design

5 Reasons to Use Direct Mail Advertising in Your Marketing Plan. Business owners who use direct mail marketing are more successful than those who don't. Direct mail marketing can be a powerful form of advertising that delivers businesses a significant return on investment (ROI).

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Brand Awareness: Strategies, Examples, and Measurement

Inkbot Design

We'll offer tips on finding out more about your target customers, choosing marketing channels that suit them best, and optimising your messaging so they take notice. Coca-Cola and Pepsi rely heavily on this marketing to get their products noticed in the crowded soft drinks market.

Brand 93