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Design to win: How I use the power of comparison to unlock better design

UX Collective

to “how can I help the broader team surface more good designs more often?” The trouble is that since those other people are not designers, they often don’t have a strong point of reference for what good design looks like and so it can be tricky to figure out what resources will help them.

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Leveraging neurodivergent traits for design strategy

UX Collective

Before we get into the details, for those unfamiliar with what neurodiversity describes, Psychology Today defines neurodiversity as: Neurodiversity refers to the idea that neurological differences, such as those seen in autism or ADHD , reflect normal variations in brain development. What is Neurodivergence?

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11 Modern Logo Design Trends: The Future of Visual Branding

Inkbot Design

Geometric Shapes and Patterns Another overlaying modern trend is using geometric shapes and patterns within logo layouts. Patterns also bring motion and depth to a design. Combined, geometric patterns energise a logo with hints of mathematical ponderousness – strangely pleasing to our pattern-loving brains.

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Ethical alternatives to revenue-generating deceptive patterns

UX Collective

Avoiding Deception and Building Trust: The Power of Ethical Revenue Generation with Transparent Patterns Generated with Dall-E. If so, you may have fallen victim to a deceptive pattern. Deceptive patterns are design strategies that intentionally deceive or manipulate users into taking actions they might not otherwise take.

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How to improve Experience Design by managing cognitive biases

UX Collective

For example, CX and UX teams might be impacted by confirmation bias , a tendency to see patterns in data that support previous assumptions and opinions. For example, continuing investment in CX programs or design strategies that do not yield the expected results.

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What Is the Difference Between Branding and Positioning?

Inkbot Design

Branding refers to creating, positioning, and promoting that identity in the minds of target customers. Graphic elements – Visual motifs, patterns, or textures used across branding materials. Sales enablement – Providing a brand guidebook, presentation templates, product one-pagers, etc.,

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20+ UX Design Tips for Creating User Experiences

Inkbot Design

Therefore, UX design should be a priority from the initial conception stage of your product. The fundamentals of UX design are usability, accessibility, and overall user satisfaction. Usability refers to how easy and intuitive it is for a user to accomplish tasks. Key Tips: Prioritise a mobile-first design strategy.

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