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BrandOpus refreshes McCain's packaging portfolio

Creative Boom

McCain organises its portfolio via a Demand space model, which is a framework that helps businesses understand how consumers make decisions and how to tailor their products and marketing to meet those needs. It means that it can identify specific contexts or occasions related to this.

Portfolio 430
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E45's inclusive new identity is inspired by the flexibility of skin cells

Creative Boom

Cells can be used interactively with one another in motion or provide a window for conversational extracts or lifestyle photography. The inclusive approach can clearly be seen in the new photography, whose guidelines are specifically tailored around representation. The resulting system has a soft, elastic quality.

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7 Best Ecommerce Website Design Strategies to Skyrocket Sales

Inkbot Design

7 Best Ecommerce Website Design Strategies to Skyrocket Sales The internet is a busy marketplace that never sleeps. Visual Design That Converts Let’s talk about the visual aspect now. In the ecommerce world, product photography does much more work. What's the most crucial factor when designing an eCommerce website?

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Amy Pastre and Courtney Rowson on 13 years of running a studio and where they believe design is heading next

Creative Boom

Photography by Julia Lynn. Since launching SDCO Partners in 2009, founders Amy Pastre and Courtney Rowson have designed hundreds of brands worldwide – including names like LeCreuset and Soludos – but it's their work with industry-disrupting, women-owned businesses that drives their passion. Photography by Julia Lynn.

Client 370
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Intuit Designed Its New Atlanta Office Based on the Idea of a City

Design Milk

This month, Intuit celebrated the opening of its new Atlanta, Georgia office, a 360,000-square-foot innovation hub that is also now home to Mailchimp , the popular email and marketing platform that the company acquired in 2021. The neighborhoods serve as designated zones for different teams (marketing, communications, IT, creative, etc.)

Artist 363
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47 Amazing Marketing Website Design Ideas

Graphic Mama

Being up to date with the market is always critical for your agency. In this article, we will go through some stunning marketing website design ideas , and most importantly – you will see 47 real-life examples of successful creative agency sites that work. But what is so specific about marketing websites?

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The rise and fall of Polaroid

UX Collective

The simplest way of describing each is that the Positional View is concerned with product-market fit and asserts that value is derived from where a firm chooses to compete and how defensible that position is, whereas the Resource-Based View looks at the advantage a firm’s unique resources give it. Sounds simple enough, right?