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From Concept to Creation: Mastering Branding and Visual Identity Design

Graphic Design Junction

Branding and visual identity design play a crucial role in defining how a company is perceived by its audience. Visual identity design, on the other hand, refers to the visual elements that represent the brand , including the logo, color scheme, typography, imagery, and more.

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But Is It Junk?

Eye on Design

Enoch Light and His Orchestra are playing bossa nova versions of blues standards while guests order dishes of cold Cape Cod oysters; the dulcet tones of trumpet-forward Beatles covers reverberate under plates of seared steaks and potatoes au gratin. The menu lists the music, and the roster of rotating house bands is printed on the cover.

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11 Modern Logo Design Trends: The Future of Visual Branding

Inkbot Design

11 Modern Logo Design Trends: The Future of Visual Branding The world of logo design is constantly changing. Designers have more tools to create stunning brand identities as visual communication methods and technologies progress. Simplicity and Minimalism Reign Supreme Less is more regarding modern logo design.

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50+ Best Gifts for Designers on Every Budget

Inkbot Design

50+ Best Gifts for Designers on Every Budget Designers are creative professionals who use their artistic talents to communicate ideas visually. Whether in graphic design , industrial design, interior design, or other specialities, designers rely on inspiration, software, tools, and technology to bring their visions to life.

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How Hjärta Smärta Challenged the Male-Dominated Status Quo in the Early 2000s

Eye on Design

Long before higher education in art and design was within reach for me, and before my imagination stretched to even considering book design as something one could do for a living, I accidentally found a publication in the school library that absorbed me and still sits in my heart as one of the “magic” books of my life. .

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Top 10 Graphic Design Trends for 2025: What’s Driving Visual Innovation?

We And The Color

In 2025, the graphic design landscape is (once again) set for a transformative shift. Designers today face a unique opportunity to merge the familiar with the futuristic, creating visuals that resonate emotionally yet push creative boundaries. In parallel, accessibility and inclusivity have moved to the forefront.

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Usability heuristic frameworks: which one is right for you?

UX Collective

Like many UX designers, my go-to heuristic evaluation approach is Jakob Nielsen’s 10 Usability Heuristics for User Interface Design, first published in 1994 and updated in 2020. Note: I’m using the term framework to collectively refer to each author’s set of heuristics, guidelines, principles, criteria, or rules.