How a card sort helped a top financial firm create an intuitive IA
UX Collective
SEPTEMBER 23, 2022
The problem : the team already had strong opinions about how the IA should be structured and labeled, none of which were informed by user research. Your category names sound cute and clever; for example, one version uses “Live | Laugh | Learn”. We focused much of our quant analysis on standardizing categories ?—?a
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