Inkbot Design

APRIL 20, 2024

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. Ethical Branding Many businesses believe that they sow the seeds of happiness, kindness, and well-being because they do ethical business. Therefore, brands form themselves as environmentally-cautious.

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Inkbot Design

JANUARY 23, 2024

Co-Marketing: A Powerful Strategy for Business Growth Co-marketing, partnership marketing, or alliance marketing is an innovative approach for dramatically increasing the reach, exposure, and resources available to participating businesses. This creates real value for shared audiences. This ensures mutual benefit.

Marketing 87

Marketing Marketing Brand Branding 87

Inkbot Design

APRIL 5, 2023

Affiliate Marketing for Beginners: How to Start with Zero Investment Do you want to penetrate the affiliate marketing world and suggest products like your favourite blogger but don't know how or where to begin without investing in advance? From the basics of affiliate marketing to making money online. You got lucky today.

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Design Wizard

MARCH 29, 2021

12 Product Marketing Ideas. Then, after all of that work is over, you need to figure out how to market a product. There are now more marketing tools than ever before. As more businesses shift their marketing strategy to make it more visible online, there are a few things you can’t miss. Email marketing.

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Inkbot Design

OCTOBER 10, 2022

How to Optimise Your Brand Logo For Better Marketing. Businesses use brand logos all around the world as an easy way of differentiating themselves from competitors. Many brands put the cart before the horse by spending too little time creating a unique logo design that will draw customers in and keep them coming back for more.

Marketing 121

Marketing Marketing Brand Branding 121

Inkbot Design

JANUARY 20, 2024

Why Internal Branding Matters Internal branding refers to promoting a brand inside an organisation to align employees with desired brand values. It is crucial to business strategy, enabling companies to provide superior and consistent brand experiences. Shared brand values facilitate better teamwork.

Brand 90

Brand Branding Marketing Marketing 90

Inkbot Design

MARCH 12, 2024

What Is Personalised Marketing? Strategy, Examples & Trends Personalised marketing is a strategic approach that tailors campaigns and promotions to individual consumers based on data-driven insights and customer segmentation. Consumers expect and value personalisation in marketing efforts. Let's get real; we're not psychic.

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Marketing Marketing Advertising Advertising 98

Canny

JUNE 5, 2023

The right marketing team structure is critical to the success of your business. Marketing is very vast and there’s lots of different roles and responsibilities to consider. Not every role will be right for every company as it all depends on how you market your offering and the strategies you use. Let’s get started.

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Marketing Marketing Media Project Management 78

Inkbot Design

MAY 16, 2024

Guide to the Top 10 Best Books on Marketing The truth is, in today’s world of computers, marketing has become the backbone of almost all businesses. Whether you are a young entrepreneur striving to establish your startup or an experienced player looking forward to expanding your business, mastering marketing principles is crucial.

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Marketing Marketing Publication Publishing 72

Inkbot Design

OCTOBER 7, 2023

Brand Equity in Marketing: Sustaining a Strong Brand Brand equity describes the additional worth that a famous brand brings compared to an unbranded product or service. This includes the reputation, perception and customer loyalty associated with a brand.

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Marketing Marketing Brand Branding 52

Noupe

JUNE 4, 2021

What drives people to pay attention to your brand? In marketing, companies use different tactics to create advertisements that not only use elements that are attractive to the general audience but also help recall their brand’s identity. How can gamification help companies succeed in marketing? billion by 2025.

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Marketing Marketing Brand Branding 104

Inkbot Design

FEBRUARY 22, 2024

How to Boost Affiliate Marketing Conversions Let's face it: affiliate marketing isn't a walk in the park. Driving sales through a referral program takes effort, and we're not just talking about slapping up a few banners. What Is Affiliate Marketing? sets up an affiliate program. sets up an affiliate program.

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Marketing Marketing Programming Production 77

Inkbot Design

DECEMBER 30, 2022

Market Research for Branding: How Insights Help Your Brand Growth. Market research is critical, whether launching a new product, expanding your services, or staying ahead of your competition. The market is predicted to increase at a compound annual growth rate of 5% from around $75 billion in 2021 to $90.79

Marketing 75

Marketing Marketing Brand Branding 75

Inkbot Design

OCTOBER 7, 2023

20+ Effective Affiliate Marketing Strategies for Success Affiliate marketing has become popular for bloggers, influencers, and website owners to earn revenue by promoting products or services. This article will explore over 20 effective affiliate marketing strategies you can leverage as an affiliate marketer to boost your earnings.

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Marketing Marketing Networking Production 72

Inkbot Design

NOVEMBER 14, 2023

Startup Branding Tips: How to Build an Unforgettable Brand Starting a new business is exhilarating. But without proper branding, your startup risks fading into obscurity. Developing an effective brand is essential for distinguishing yourself, attracting loyal customers, and competing against established companies.

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Brand Branding Marketing Marketing 94

Inkbot Design

NOVEMBER 30, 2023

Word of Mouth Marketing: The Power of Recommendations Word of mouth marketing, often abbreviated as WOMM, refers to any positive or negative customer recommendation about a product or company. This influential form of marketing relies entirely on person-to-person sharing rather than direct company advertising efforts.

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Marketing Marketing Advertising Advertising 80

Inkbot Design

MARCH 20, 2024

How to Promote Your Brand with Custom Stickers You know that feeling when you spot a random sticker slapped on something, and it just sticks with you? Yeah, that's the power of sticker marketing ! Stickers have this underrated ability to promote your brand in the sneakiest (and stickiest) way possible. Boom, insta-fans!

Brand 86

Brand Branding Print Marketing 86

The Branding Journal

APRIL 26, 2021

Disclosure We participate in affiliate programs and receive a small commission on purchases made through the links in this article. In this article, we’re looking at the top branding courses for entrepreneurs, marketers, designers, and anyone who pursues a career in the field of branding. Thanks for your support!

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Brand Branding Presentation Programming 119

Inkbot Design

MARCH 4, 2024

Gamification Marketing: A Fun Way to Boost Engagement Let's get straight to the point – gamification marketing is the buzzword du jour in the marketing world. Simply put, it integrates game-like elements into your marketing campaigns and strategies. But what exactly does it mean? Why Does Gamification Work So Well?

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Marketing Marketing Brand Branding 52

Noupe

OCTOBER 2, 2023

Sending targeted marketing messages is a great way to build brand awareness, boost sales, and generate leads. However, this one-way interaction may not be enough to reach customers wanting to engage with their favorite brands. A conversational marketing strategy can help you provide customers with the immediacy they crave.

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Marketing Marketing Production Brand 109

Inkbot Design

FEBRUARY 25, 2024

Restaurant Brand Strategy: Building a Strong Brand Building a strong brand is crucial for any restaurant's success. A restaurant's brand encompasses its name, logo, décor, menu, and overall image in customers' minds. Tailor your brand to appeal to their preferences. What will your restaurant be known for?

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Brand Branding Marketing Marketing 83

Inkbot Design

OCTOBER 30, 2023

Fitness Marketing: How to Attract and Retain Loyal Gym Members The fitness industry is more competitive than ever before. With boutique studios on every corner and digital fitness apps letting people work out from home, traditional gyms must improve their marketing game to attract and retain members.

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Marketing Marketing Programming Publication 82

Inkbot Design

JANUARY 25, 2024

The Evolution of Branding: Building Community and Identity Branding has completely changed over the last hundred years, moving from a simple way to tell one company's products from another's to a deep connection with people's lives and communities. This shift means that brands are part of our culture and affect how we see ourselves.

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Brand Branding Marketing Marketing 95

Inkbot Design

FEBRUARY 13, 2024

Best Branding Practices to Increase Your Brand Power 87% of consumers say that brand loyalty influences their purchasing decisions. Since many brands compete for consumer attention, establishing a solid and memorable brand identity is essential. Now, let's learn how to upgrade your brand and succeed.

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

DECEMBER 17, 2023

40+ Social Media Marketing Tools: The Must-Have Arsenal In 2024, having a solid presence on social media is a must for businesses and marketers. This is where social media marketing tools come in—they are the keys to unlocking an efficient, effective, and cutting-edge social strategy. Pricing starts at $500/month.

Media 85

Media Marketing Marketing Publishing 85

Inkbot Design

OCTOBER 24, 2023

How to Set Branding Objectives for Business Success Setting the right branding objectives is crucial for any business looking to make its mark. But what exactly are branding objectives, and why do they matter? The key is ensuring these branding objectives align with and help accomplish your broader business goals.

Brand 91

Brand Branding Marketing Marketing 91

Inkbot Design

FEBRUARY 23, 2024

Mobile Marketing: Reaching Customers Wherever They Go Mobile devices have become an integral part of our everyday lives. As technology advances, mobile marketing is emerging as a highly effective way for brands to reach target audiences. Mobile marketing aims to reach and engage with customers no matter where they are.

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Marketing Marketing Advertising Advertising 59

Inkbot Design

MARCH 1, 2024

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

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Brand Branding Arts and Crafts Digital 76

Inkbot Design

MAY 15, 2023

The Best Marketing Scholarships in the US for Students Regarding funding their education, today's students in the United States confront significant obstacles. Using marketing scholarships, students may address these concerns and reduce college costs. This article explains how marketing majors may save money on their college education.

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Marketing Marketing Programming Education 72

Noupe

MAY 26, 2022

Digital marketing is a spreading buzz and a new profession in marketing and on the internet as well. Everybody is now a part of digital marketing and everyone wants to be a digital marketing expert or want to be a part of digital marketing. What is Digital Marketing? Scope of Digital Marketing.

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Marketing Marketing Digital Brand 116

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

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Brand Branding Marketing Marketing 142

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

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Digital Brand Branding Media 85

Inkbot Design

APRIL 6, 2023

Guide to Marketing Jobs: Journey Through the Maze Hey there, my friends! Welcome to the exhilarating, at times uproarious, and occasionally perplexing realm of marketing professions. Did you know that the marketing industry is currently experiencing a period of rapid growth and expansion? from 2020 to 2027.

Marketing 75

Marketing Marketing Education Advertising 75

Design Beep

MARCH 21, 2023

Creating an effective team engagement program takes time and effort. Employer branding plays a crucial role in developing successful programs and initiatives that will help foster an environment of growth, collaboration, and productivity for everyone involved. But it also requires the correct knowledge.

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Programming Brand Branding Production 45

Inkbot Design

DECEMBER 30, 2023

How to Start a Digital Marketing Agency Starting a digital marketing agency can be an exciting and rewarding entrepreneurial journey. As more businesses realise the power of digital marketing, the demand for these services continues to skyrocket. The global digital marketing industry will grow to $1.2 trillion by 2027.

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Agency Marketing Marketing Digital 82

Inkbot Design

JULY 8, 2023

Brand Licensing: Unlocking New Opportunities Building a strong and recognisable brand is crucial for success in today's fiercely competitive business landscape. While the benefits of brand licensing are undoubtedly enticing, it is essential to approach this strategy with careful consideration and a well-defined plan.

Brand 89

Brand Branding Marketing Marketing 89

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

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Brand Branding Production Marketing 95