Inkbot Design

JANUARY 12, 2024

Driving Devotion with Customer Loyalty Programs Customer loyalty programs have become ubiquitous in retail, hospitality, and other industries. These programs offer incentives and rewards to customers in exchange for their continued patronage and increased spending. What Are Customer Loyalty Programs and Why Do They Matter?

Programming 82

Programming Brand Branding Production 82

Inkbot Design

MAY 8, 2024

Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. This is why having a consistent look and feel across all your branded assets is essential.

Brand 94

Brand Branding Marketing Marketing 94

Just Creative

JANUARY 3, 2021

If you’ve worked in marketing, you’ve probably found yourself in a situation like this at one point or another. Trying to manage marketing projects often feels like herding cats. These days, marketers need the right digital tools to keep projects on track and clients happy. Why Do Marketers Need a DAM System?

Digital 299

Digital Marketing Marketing Client 299

Inkbot Design

FEBRUARY 29, 2024

How to Increase Brand Awareness Through Marketing Brand awareness refers to how easily a potential customer can recognise or recall your brand. High brand awareness is invaluable for driving sales growth. As such, building awareness should be a core priority for brands looking to expand their customer base.

Marketing 74

Marketing Marketing Brand Branding 74

Inkbot Design

APRIL 11, 2023

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 Understanding Brand Awareness So, what exactly is brand awareness?

Marketing 127

Marketing Marketing Brand Branding 127

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 68

Marketing Marketing Media Advertising 68

Inkbot Design

FEBRUARY 29, 2024

The 6 Best Graphic Design Programs: Free and Paid Graphic design software allows artists and designers to create stunning visual content. With so many options on the market, deciding which program is right for your needs can take time and effort. What Exactly is Graphic Design Software?

Programming 68

Programming Graphic Design Graphic Adobe 68

Inkbot Design

JANUARY 24, 2024

21 Best Marketing Tools to Grow Your Business Marketing is essential for business growth. Just as gardeners use tools to nurture plants, marketers use tools to cultivate customers. This comprehensive guide features the 21 best marketing tools to help your business blossom. Best of all, it's free!

Marketing 70

Marketing Marketing Programming Templates 70

Inkbot Design

APRIL 20, 2024

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. Ethical Branding Many businesses believe that they sow the seeds of happiness, kindness, and well-being because they do ethical business. Therefore, brands form themselves as environmentally-cautious.

Marketing 68

Marketing Marketing Media Brand 68

Inkbot Design

MAY 12, 2024

Social Media Marketing Spend: How to Avoid Burning Cash You’ve undoubtedly heard the buzz – social media marketing is the latest trend every business must jump on. Brands are pumping money into Facebook ads, Instagram influencers and X campaigns, you name it. How much should you be investing in social media marketing?

Media 79

Media Marketing Marketing Internet and Software Development 79

Inkbot Design

JANUARY 10, 2024

The Vital Role of Graphic Design in Marketing Graphic design is no longer just about creating nice visuals. In today's crowded and competitive digital landscape, graphic design has become a vital strategic tool to attract attention, communicate brand values, and drive consumer action. ” Mehmet Gozetlik, Graphic Designer.

Graphic Design 94

Graphic Design Marketing Marketing Graphic 94

Inkbot Design

MAY 26, 2024

How to Create a Lifestyle Brand That People Obsess Over You have seen it, right? These brands are known as more than just products; they are complete lifestyles that people buy into without hesitation. Think about brands such as Goop, Outdoor Voices, and Away. Ready to turn your business into the next big lifestyle brand craze?

Brand 95

Brand Branding Production Programming 95

Inkbot Design

NOVEMBER 19, 2023

The Complete Guide to Affiliate Marketing Affiliate marketing has become one of the most popular online business models in recent years. In its simplest form, affiliate marketing is where you promote someone else's products or services on your website, blog or social media channels. The merchant handles all of that.

Marketing 95

Marketing Marketing Programming Internet and Software Development 95

Noupe

MAY 17, 2024

In the last eight years, its global market size has increased by more than 20 times and is expected to reach $500 billion in the next three years. 67% of B2B marketers see more impact with influencer marketing than brand-only campaigns. A pro when working with affiliate marketers? And it’s not hard to see why.

Brand 67

Brand Branding Marketing Marketing 67

Noupe

MAY 28, 2024

Marketers use color psychology to attract their audiences’ attention and stand out among the sea of noise. Companies often use blue in their digital branding to convey professionalism and dependability. These are some of the questions marketers and web designers ask when they consider color psychology. Let’s look at an example.

Web Design 62

Web Design Web Design Color Marketing 62

Design Wizard

MARCH 29, 2021

12 Product Marketing Ideas. Then, after all of that work is over, you need to figure out how to market a product. There are now more marketing tools than ever before. As more businesses shift their marketing strategy to make it more visible online, there are a few things you can’t miss. Email marketing.

Marketing 142

Marketing Marketing Production Programming 142

Inkbot Design

APRIL 5, 2023

Affiliate Marketing for Beginners: How to Start with Zero Investment Do you want to penetrate the affiliate marketing world and suggest products like your favourite blogger but don't know how or where to begin without investing in advance? From the basics of affiliate marketing to making money online. You got lucky today.

Marketing 105

Marketing Marketing Programming Production 105

Inkbot Design

JANUARY 23, 2024

Co-Marketing: A Powerful Strategy for Business Growth Co-marketing, partnership marketing, or alliance marketing is an innovative approach for dramatically increasing the reach, exposure, and resources available to participating businesses. This creates real value for shared audiences. This ensures mutual benefit.

Marketing 82

Marketing Marketing Brand Branding 82

Inkbot Design

APRIL 23, 2024

Top 10 Tips for Content Marketing Success Let's start with the most critical question – what is content marketing ? So why does everyone care about content marketing so much? That’s how you get lost in the sea of marketing noise. If you want your content marketing to be successful, you need a strategy.

Marketing 73

Marketing Marketing Media Infographics 73

Inkbot Design

DECEMBER 29, 2023

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

Advertising 81

Advertising Advertising Marketing Marketing 81

Inkbot Design

OCTOBER 10, 2022

How to Optimise Your Brand Logo For Better Marketing. Businesses use brand logos all around the world as an easy way of differentiating themselves from competitors. Many brands put the cart before the horse by spending too little time creating a unique logo design that will draw customers in and keep them coming back for more.

Marketing 118

Marketing Marketing Brand Branding 118

Inkbot Design

JANUARY 8, 2024

30+ Video Marketing Tips: The Complete Guide Video content has become an essential part of any modern marketing strategy. With platforms like YouTube and the rise of video across social media, video marketing presents a significant opportunity for brands looking to engage their target audience.

Marketing 69

Marketing Marketing Production Brand 69

Canny

JUNE 5, 2023

The right marketing team structure is critical to the success of your business. Marketing is very vast and there’s lots of different roles and responsibilities to consider. Not every role will be right for every company as it all depends on how you market your offering and the strategies you use. Let’s get started.

Marketing 78

Marketing Marketing Media Project Management 78

Inkbot Design

MAY 20, 2023

Brand Development Strategy: Unleashing the Power of Your Brand We've all heard the saying, “A brand is more than a logo,” but have you ever stopped to consider the depth and breadth of that statement? Welcome to today's journey of discovery into the fascinating world of brand development strategies.

Brand 142

Brand Branding Arts and Crafts Marketing 142

Inkbot Design

MARCH 12, 2024

What Is Personalised Marketing? Strategy, Examples & Trends Personalised marketing is a strategic approach that tailors campaigns and promotions to individual consumers based on data-driven insights and customer segmentation. Consumers expect and value personalisation in marketing efforts. Let's get real; we're not psychic.

Marketing 98

Marketing Marketing Advertising Advertising 98

Just Creative

APRIL 5, 2020

Whether you’re a seasoned business owner or just starting out, an essential way to grow your business is to be consistent with your marketing efforts. Learn how to drive affiliate marketing conversions with content. Sponsoring a popular local event is a great way to spread brand awareness and to reach out to your audience.

Marketing 293

Marketing Marketing Internet and Software Development Media 293

Inkbot Design

JANUARY 20, 2024

Why Internal Branding Matters Internal branding refers to promoting a brand inside an organisation to align employees with desired brand values. It is crucial to business strategy, enabling companies to provide superior and consistent brand experiences. Shared brand values facilitate better teamwork.

Brand 86

Brand Branding Marketing Marketing 86

Inkbot Design

MARCH 4, 2024

The Winning Strategy: Mastering Sportswear Branding You know that iconic Nike swoosh, right? That's the power of clever sportswear branding. It's all about creating a robust and memorable brand identity for your athletic apparel and equipment line. The brand's values, image, and lifestyle it represents—play a massive role.

Brand 72

Brand Branding Arts and Crafts Marketing 72

Inkbot Design

JULY 29, 2023

How to Create a Successful Brand Identity Greetings aspiring entrepreneurs and business leaders! I'm thrilled to have you along for today's journey into the fascinating branding domain. Crafting an iconic brand is a challenging feat. Just think of powerhouse brands like Apple, Nike, and Coca-Cola.

Brand 143

Brand Branding Media Marketing 143

Noupe

JUNE 4, 2021

What drives people to pay attention to your brand? In marketing, companies use different tactics to create advertisements that not only use elements that are attractive to the general audience but also help recall their brand’s identity. How can gamification help companies succeed in marketing? billion by 2025.

Marketing 104

Marketing Marketing Brand Branding 104

Inkbot Design

OCTOBER 7, 2023

Brand Equity in Marketing: Sustaining a Strong Brand Brand equity describes the additional worth that a famous brand brings compared to an unbranded product or service. This includes the reputation, perception and customer loyalty associated with a brand.

Marketing 52

Marketing Marketing Brand Branding 52

Inkbot Design

DECEMBER 30, 2022

Market Research for Branding: How Insights Help Your Brand Growth. Market research is critical, whether launching a new product, expanding your services, or staying ahead of your competition. The market is predicted to increase at a compound annual growth rate of 5% from around $75 billion in 2021 to $90.79

Marketing 75

Marketing Marketing Brand Branding 75

Inkbot Design

FEBRUARY 22, 2024

How to Boost Affiliate Marketing Conversions Let's face it: affiliate marketing isn't a walk in the park. Driving sales through a referral program takes effort, and we're not just talking about slapping up a few banners. What Is Affiliate Marketing? sets up an affiliate program. sets up an affiliate program.

Marketing 73

Marketing Marketing Programming Production 73

Inkbot Design

MAY 2, 2024

How to Conduct Market Research: Complete Guide Have you ever produced a great idea for a company and worked on it forever (or at least what seemed like forever) before realising it crashed harder than a goldfish who can’t swim? You got it — market research. Why Is Market Research So Important? You should check it out first.

Marketing 87

Marketing Marketing Production Education 87

Design Wizard

APRIL 21, 2021

How marketing automation tools help with business growth. Marketing automation tools make marketers’ lives easier by offering software that automates repetitive tasks and streamlines processes in their daily workflow. . It accompanies marketers and their target audience throughout the customer lifecycle. Website: [link].

Marketing 190

Marketing Marketing Media Digital 190

Inkbot Design

MARCH 4, 2022

How Postcard Marketing can help your Brand. Well, thanks to technological advancements over the past decade or so, we now have such options available as “postcard marketing.” What Is Postcard Marketing? In short, postcard marketing is sending direct mail advertising via postal service (i.e.,

Marketing 91

Marketing Marketing Brand Branding 91

Inkbot Design

MAY 16, 2024

Guide to the Top 10 Best Books on Marketing The truth is, in today’s world of computers, marketing has become the backbone of almost all businesses. Whether you are a young entrepreneur striving to establish your startup or an experienced player looking forward to expanding your business, mastering marketing principles is crucial.

Marketing 74

Marketing Marketing Publication Publishing 74